KARMARTS
BUSINESS EXPANSION
Korea, China, Thailand, Laos, Cambodia, Vietnam, Malaysia, Indonesia, Singapore
Company Business
Company Business
Nature Business

Karmarts Public Company Limited (KARMART) operates core businesses in the fields of import, manufacturing and distribution of cosmetics and consumer products on an international scale. Key products can be generally segregated into two groups: (1) international brands solely distributed by KARMART within Thailand territory and (2) domestic household brands whose trademark rights belong with KARMART. For the latter, the company plans and executes the concept and development of each brand through multinational product development teams across Thailand and Korea, effectively tapping on the teams' solid understanding in global trends and consumer behavior. This facilitates consistent creation of new innovative products which meet the imminent needs of target markets across Asia. The primary objective of the business lies in the conception of new products which deliver aesthetic appeal and unique beauty solution to customers, thereby allowing mass consumers to enjoy shopping for each and every category of beauty products to satisfy their customized needs. Underlying the primary objective is KARMART's promise to deliver high quality products produced across the globe at reasonable prices affordable to all. Following excellent market responses from consumers in 2014, the company has since dedicated resources to the expansion of manufacturing factory locally.

In terms of distribution channels, the company maintains an extensive distribution network nationwide encompassing both wholesale and retail sales, e.g. cosmetic store, supermarket, pharmacy etc. Modern trade channels also constitute a strong arm in distribution and strategic collaborations have been established with 7-Eleven, Watsons, Lotus etc. In addition, KARMART products are widely distributed across Thailand through 54 franchisee cosmetic retailers operating under the name "KARMARTS", all of which are managed centrally to exhibit the same brand image, style and layout and implement consistent operating systems to meet the needs of consumers.

Outstanding performance from within domestic market motivated KARMART to expand operations abroad since 2013. The expansion started with Southeast Asia and has conquered a total of 9 other Asian markets to date, including Singapore, Malaysia, Cambodia, Myanmar, Vietnam, Laos, Philippines, Indonesia and China. The ultimate goal of the company is to be "One of the Leading Branded Beauty Providers for Everyone Worldwide" and rise to Asia's number one cosmetic player in the foreseeable future.