Product Characteristics

Currently, our company boasts a comprehensive range of beauty products, totaling more than 1,000 items. Among these, we proudly own a portfolio of branded products that set us apart in the market. Our product lineup includes a diverse array of offerings designed to cater to all aspects of beauty and personal care needs.

Cathy Doll: Just Play It!

Cathy Doll, a brand that revolutionizes the cosmetics industry, addresses every beauty concern with a touch of unpredictability. Dive into a world of vibrant and lively beauty products, each infused with vitality and unique characteristics. These products offer all-encompassing beauty solutions from head to toe, making us the forefront of innovative beauty trends. Perfect for modern, confident, and fashion-forward individuals, Cathy Doll caters to those with a chic, edgy attitude and an open-minded spirit. The products capture a playful and charming essence, blending sweetness with a hint of spice, much like the Cathy Doll itself. It is designed for the new generation of beautiful souls who exude charisma, charm, playfulness, and a touch of mischief.

This line of products includes:

• Facial Care and Cleanser
• Body Care and Cleanser
• Makeup
• Beauty Accessories
• Body Fragrance Products

Cathy Doll has consistently developed products to enhance and elevate the standard of quality, while meeting every customer's needs. In the past year, the brand extended its success with the introduction of new products, building on the triumph of the CC Speed White Series, which has been the Company's top-selling product for more than a decade. "CC Speed Cover Series" and "CC Anti Acne Series" further solidified the Company’s leadership in the CC Cream market and expanded its reach to a wider customer base of genders and ages.

Furthermore, Cathy Doll successfully expanded its presence in the sun protection product market. The introduction of "Ultra Light Sun Fluid SPF50 PA++++" and "Anti Acne Sun Matte SPF50 PA++++" garnered positive responses from customers, both domestically and internationally. This success led to the receipt of the Hello Beauty Award 2023 – Celebrities’ Choice in The Best Lightweight Sun Cream category and the Watsons HWB Award 2023 – Best Rising Star Product (Facial Sun Care) from retailers. These accolades contribute significantly to enhancing the brand's image and credibility.

Cathy Doll also developed exclusive products during the past year under the brand specifically for international customers, aiming to further boost sales in overseas markets with localization strategy.

Baby Bright: Gift from Nature

With the pure, pristine power of Jeju Island, the birthplace of marvelous natural beauty, comes the inspiration to create skincare and cosmetics that harness the wonders bestowed by nature. This inspiration has led to the development of Baby Bright brand and its products that not only enhance beauty but also nourish the skin with a rich blend of various botanicals and minerals. A splendid gift from nature, Baby Bright is ideal for the modern woman who prioritizes health, self-care, simplicity, yet desires products imbued with inherent value.

This extraordinary collection includes:

• Facial Care and Cleanser
• Body Care and Cleanser
• Makeup
• Body Fragrance Products

The past year witnessed an intensification of Baby Bright’s focus on skincare, reinforcing its brand image of enhancing beauty with natural nourishment. The product line now includes items such as 5 Oil Vegan Lip Treatment, Herbalash Brow and Lash Serum, and Morning C Color Lip Mask, all emphasizing enhanced nourishment from natural sources. Additionally, there has been an expansion of various masks for both the face and eye area. Beyond the makeup category, which remains a top-selling product line, Baby Bright has introduced lotions for skincare, body wash, and sunscreens in both 450ml and 160ml sizes, aiming to broaden its customer base. Importantly, all these products continue to be crafted with extracts from nature, staying true to the brand's commitment to natural ingredients.

Boya: Professional Care

As the epitome of professional care, "Boya" offers a comprehensive range of products that cater to every need in hair and body care. These products not only provide effective care but also inspire confidence, allowing users to confidently showcase their outer beauty. Recognized for their excellent usage and quality, Boya's skincare products are deemed professional-grade, incorporating cutting-edge innovations in body care. This marks a revolutionary era in skincare innovation, delivering clean, resilient, and healthy skin. Boya signifies a new era in body skincare, combining the latest advancements in science and artistry from Japan, providing enduring beauty and radiant, healthy skin.

Suitable for individuals of all genders and ages, Boya's carefully curated extracts address hair, scalp, and skin concerns precisely. Enriched with nourishing nutrients, these products provide comprehensive care for every part of the body, from head to toe. They promote external resilience, good health, and radiance, ensuring that your skin is well-nourished. Boya products are designed to cater to every aspect of your body, allowing you to present a professional-grade allure that catches every eye.

The product line includes:

• Body Care and Cleanser
• Hair Care

Jejuvita: Beauty is Yummy

Jejuvita is a nutritional supplement that blends the benefits of holistic nutrition with delicious taste, breaking the stereotype that nutritious food can't be appetizing. Inspired by the health and beauty secrets of Korean women, Jejuvita incorporates a range of beneficial vitamins to nourish the body, all in an easy-to-consume format that is convenient to carry and pleases the palate. It aims to create a perfect balance for the body, enhancing both inner health and external beauty. With Jejuvita, we certainly believe that beauty is synonymous with yummy.

The product line includes:

• Slim - Nutrition supplements designed to support weight management.
• Skin - Products tailored to nourish and enhance the skin's health.
• Health - Detox supplements aid in eliminating toxins from the body.

Reunrom: Everyday happiness

Reunrom is a line of fragrance and personal care products that seeks to preserve Thai wisdom by seamlessly blending traditional Thai heritage with modern elegance. Harnessing the essence of Thai herbs reminiscent of the time-honored remedies passed down through generations, Reunrom aims to bring joy and happiness to every day in 4 distinct ways:

1. Happiness of delighted consumers

• User satisfaction when encountering the delightful products and designs, as well as the joy experienced while using Reunrom products.

2. Happiness embedded in Fair Price & Fair Trade

• The happiness derived from supporting Thai farmers and the farming industry, promoting harvest of high-quality raw materials from Thailand, boosting local economies, and providing quality products at fair prices for everyone.

3. Happiness in sharing with and contributing to the society

• The joy of being part of social assistance efforts, with a commitment to donate a portion of the profits from Reunrom product sales to charitable organizations.

4. Happiness in promoting Thai Tourism and Culture

• The joy of promoting tourism, traditions, and Thai culture through Reunrom products, featuring packaging designs that reflect Thai culture and incorporating the scents of Thai traditions. Additionally, Reunrom creatively incorporates the essence of distinctive Thai desserts into its products.

  The product categories include:

  • Body Care
  • Scented Products
  • Hair Care

In the past year, Reunrom products underwent continuous development and received excellent responses from consumers, thus moving quickly up to assume a leadership position regarding fragrances and scents. There has also been ongoing innovation, including the endless introduction of new products to the existing product line, positioning Reunrom as a leader in aromatic and therapeutic products.

Skynlab: Premium Oral Care

Skynlab offers premium products for oral care and addresses specific issues such as acne and sensitive skin. These premium products are gentle, free from harmful substances and potential irritants, and. have been developed through in-depth research by specialized experts to provide targeted care.

The product line includes:

• Oral Care Products
• Acne and Sensitive Skin Care
• Alcohol-Based Hand Sanitizer
• Face Masks

In addition to oral and skincare, Skynlab acknowledges the significance of adapting to the new normal. Hence, we've expanded our range to include health masks and alcohol-based hand sanitizers. This expansion underscores our commitment to fulfilling essential daily needs while the world population continues to live with the lingering COVID-19 virus.

Keumyon: Secret of Beautiful Hair

Keumyon is a specialized haircare brand that seamlessly blends the beauty secrets of classical Korean court ladies with cutting-edge innovations from modern technologies. The result is a range of ultra-gentle and user-friendly hair and scalp products designed for women of all ages at affordable prices. These exquisite products are formulated with carefully chosen nurturing agents that contribute to the deep repair, reinforcement, and restoration of hair strength, luster, and shine. Keumyon aims to provide the ultimate haircare experience, enhancing self-confidence, and empowering users to stand out among crowds.

The brand offers the following product choices:

• Hair Coloring Products
• Hair Care Products

7Clean: Special Care for Health and Wellness

This array of household cleaning products is meticulously crafted around the core concept of cleanliness and safety, harmonizing 7 key attributes. Going beyond conventional notions, these attributes embody a fusion of beauty, pristine whiteness, velvety smoothness, enchanting fragrances, perpetual freshness, meticulous hygiene, and a proactive defense against potential health concerns. Rooted in a commitment to reliability, the brand caters to the astute homemaker who prioritizes top-tier, secure products, showcasing an adeptness in the art of product selection.

The product line includes:

• Dishwashing Products
• Hand Sanitizer Spray

Future endeavors aim to extend this product line into various related categories within household cleaning, ensuring a holistic embrace of all 7 dimensions of cleanliness envisioned by the brand.

Browit by Nongchat: Professional Brow

Browit is a makeup product line specifically designed for enhancing eyebrows and the eye area. It is a collaboration with the renowned makeup artist Mr. Chatchai Peangapichart, also known as "Nongchat." As a leading figure in the makeup artistry field with outstanding works, especially in transforming and giving makeovers to superstars and celebrities, including brides who require long-lasting, impressive looks for their special day, Nongchat has more than 10 years of experience in makeup artistry. Utilizing his expertise and experience, Browit has developed products that focus on enhancing eyebrows and the eye area, catering to women who want to look beautiful and captivating, just like those styled by Nongchat. The brand emphasizes professional-quality products that are affordable, accessible, and easy to use.

The product line includes:

• Makeup products, especially for eyebrows and eyes
• Beauty accessories

In the past year, Browit has continuously developed new, high-quality products that have been well-received, maintaining a reputation for professionalism, affordability, accessibility, and user-friendly applications.

THA by Nongchat: Tha Everyday, Good Everyday

THA is another brand developed in collaboration with makeup artist Nongchat Peangapichart, known as "Nongchat." This brand focuses on skincare products that provide gentle care for beautiful skin and enhance makeup for young women who prioritize skincare and overall well-being.

The product line includes:

• Makeup Products
• Skincare and Facial Cleansing Products

Tha by Nongchat aims to offer everyday goodness for everyday use, emphasizing a combination of skincare and makeup to achieve a beautiful and flawless look for young women who care about their skin health.

Lipit: Happy Lips with Lipit

Lipit focuses on the production and presentation of lip care products, particularly lip balms. The brand was developed in collaboration with Nisamanee Lertvorapong, also known as "Nutt - Nisamanee," a renowned YouTuber and influencer with profound makeup expertise. Recognizing the common issue of dry and cracked lips, Nisamanee envisioned creating a lip care brand to address this concern.

The product lineup includes:

• Lip care products with a strong emphasis on nourishment
• Lip care products that provide beautiful and vibrant colors

Lipit quickly gained widespread acceptance and popularity from the very beginning, evident through its impressive sales and discussions across various social media platforms. The brand remains committed to enhancing its range of care products to solidify its position as the top choice acknowledged by consumers.

Intimi: Make Your Days

The Intimi brand presents itself as an expert in body skincare, providing specialized solutions for the unique needs of consumers of all genders. The brand collaborates with Lardapha Tangnimitarna, a well-known YouTuber and influencer, as well as Euranoug Torgtub, MD., who specializes in intimate care. Intimi is committed not only to meeting the specific needs of consumers but also to enhancing trust by continuously developing premium medical-grade products.

The product lineup includes:

• Intimate cleansers

Hair It: The Best Care Your Hair Deserves

Hair It is a hair care and styling product line developed in collaboration with Jiraporn Buranapong, also known as SP Saypan or "Beauty Blogger," an iconic figure in the beauty and fragrance industry. With profound knowledge and understanding of hair care and perfumes, the collaboration between SP Saypan the Company resulted in premium hair products that nourish and style. The carefully selected ingredients ensure a high-quality experience with a captivating fragrance. Emphasizing practicality and tangible results, Hair It offers finest hair care and styling solutions at an affordable price.

The product lineup includes:

• Hair care products

Beautilox by KMGI: Crown Beauty

Beautilox by KMGI is the result of a collaboration between Karmarts Public Company Limited and Miss Grand International Company Limited, established as KMGI Company Limited. This company focuses on the development of makeup and skincare products, aiming to convey beauty in the form of "Beauty Secrets." It gathers backstage beauty techniques from beauty pageants and transforms them into practical beauty products. Beautilox opens up opportunities for everyone to create and even crown their own beauty, empowering individuals to lock in confidence every day.

The product lineup includes:

• Makeup
• Facial care
• Body care