With Corporate Social Responsibility viewed as a core aspect of our corporate culture which is also critically reflected in the Company’s mission statements, KARMART is committed to responsibility to the society at large and motivated to perform social services on a continuous basis. We aim to consistently fulfil our responsibility by utilizing internal teams and through collaboration with external social entrepreneurs or any other entity with a passion for giving back to the society. We firmly believe CSR is the key to a progressive Thailand society that can sustain developments in the long run.
Throughout 2020, KARMART engaged in multiple CSR activities to contribute and raise awareness towards the less fortunate in the society. Owing to the announcement of a mandatory use of face masks stemming from the ongoing spread of COVID-19, people are required to wear mask on a daily basis in public sphere and, as a result, resulted in a dramatic shortage of the product which impacted the healthcare system significantly. Acknowledging the importance of face masks, KARMART took immediate action in response to the critical shortage of surgical masks. On 7 December 2020, Mr. Wiwat Theekhakhirikul, the Director, Chief Executive Officer, and Chairman of the Board and Mr. Wongwiwat Theekhakhirikul, Assistant Managing Director - Management and Business Development, together with Mean - Phiravich Attachitsataporn, a renowned multi-talented actor from famous TV series "A Love By Chance" jointly donated 100,000 pieces of face masks in the name of SKYNLAB brand to the Siriraj Hospital Foundation to help alleviate the stress of medical professionals who work on the front lines against the great pandemic.
Furthermore, we also made a donation of BABY BRIGHT and SKYNLAB products in collaboration with an all-rounded Thai actress and model Pu - Praya Lundberg to the needy groups of the society which were tremendously affected by the unprecedented pandemic, such as the low-income earners, the indigent and the elderly living in impoverished rural areas across the capital.
Apart from the above, the company also partnered with casts from "A Chance To Love" series to donate personal care and hygiene products, including toothpaste sachets to Donchan Temple in Chiangmai province on behalf of SKYNLAB brand.