Product development and sourcing are divided into three groups: (i) finished goods that are developed and imported from overseas, manufactured by world-class factory that is widely accepted by countless top beauty brands, (ii) semi-finished goods that are not fully assembled and are imported to Thailand to complete or separate packing process, and (iii) self-manufactured goods that are locally produced at the manufacturing facility to decrease cost of international imports and also ensure that effective management of production capacity largely meet the rising expectations in today’s challenging business environment.

In regards to channels of distribution, the company maintains a substantial distribution network nationwide encompassing both wholesale and retail sales, e.g., local cosmetic store, supermarket, pharmacy etc. Modern trade channels also constitute a strong arm in distribution and strategic collaborations have been established with various channels. Furthermore, KARMART operates the largest cosmetic franchise system in Thailand under the trade name “KARMARTS” and retails a captivating variety of beauty products marketed under various house brands of the company, all of which are managed centrally to reinforce the consistency of brand image, style and layout. Centralized operating systems responding to the consumer’s needs and wants are also implemented. As the outbreak of COVID-19 significantly reshaped the digital landscape, the company is now also focusing on multiple online platforms, for instance, Shopee, Lazada, and Konvy to boost its business growth and strengthen its leadership in the digital era.