Product Characteristics

Our company currently offers an extensive selection of beauty products, exceeding 3,000 items. Within this range, we take pride in our proprietary portfolio of branded products that distinguish us in the market. Our diverse lineup is thoughtfully crafted to address every facet of beauty and personal care needs.

Cathy Doll : Create Your Statement

Cathy Doll, a brand that revolutionizes the cosmetics industry, addresses every beauty concern with a touch of unpredictability. Dive into a world of vibrant and lively beauty products, each infused with vitality and unique characteristics. These products offer all-encompassing beauty solutions from head to toe, making us the forefront of innovative beauty trends. Perfect for modern, confident, and fashion-forward individuals, Cathy Doll caters to those with a chic, edgy attitude and an open-minded spirit. The products capture a playful and charming essence, blending sweetness with a hint of spice, much like the Cathy Doll itself. It is designed for the new generation of beautiful souls who exude charisma, charm, playfulness, and a touch of mischief.

This line of products includes:

• Facial Care and Cleanser
• Body Care and Cleanser
• Makeup
• Beauty Accessories
• Body Fragrance Products

Cathy Doll remains committed to continuous product development to enhance quality and address the diverse needs of consumers. Over the past year, the brand implemented a dual-track product development strategy across two core categories: facial and body care products and cosmetics.

In the facial and body care category, Cathy Doll places strong emphasis on innovation and the incorporation of active ingredients at effective concentrations that deliver visible results. All products undergo testing by accredited research institutions. For instance, sunscreen products are verified through In Vivo testing to ensure accurate SPF and PA values. This reflects the brand’s commitment to substantiating product claims with verifiable data, rather than relying solely on marketing assertions. As a result, its sunscreen products have consistently maintained their position as the top-selling category, while the product line has been further expanded to meet a wide range of consumer needs for both facial and body applications. In addition, Cathy Doll products have continued to gain recognition from internationally recognized celebrities, reinforcing the brand’s credibility and enhancing its global image.

In the cosmetics category, Cathy Doll is positioned as a trend leader that integrates modernity with distinctive packaging design, offering a product experience comparable to fashion accessories that reflect users’ identities. For hybrid skincare-makeup products, such as foundations and powders, active ingredients are incorporated at beneficial levels to support skin health alongside cosmetic performance. This ensures that makeup not only enhances appearance but also delivers skincare benefits.

A key highlight of the year was the launch of the Cathy Doll x MAENG Collection in the fourth quarter of 2025. This collaboration with Lee Myung Sun (MAENG), a renowned Korean makeup artist behind the looks of leading global K-pop artists, generated significant traction across social media platforms upon release and contributed to growth in the cosmetics segment.

Furthermore, Cathy Doll has initiated its rebranding process in alignment with its long-term strategic direction. The new brand identity is expected to be fully introduced in early 2026, marking a significant milestone in expanding the consumer base and strengthening its market positioning.

The brand has also continued to expand its international distribution channels, now covering more than 36 countries worldwide. This expansion supports growth in export markets and contributes to sustainable revenue generation at the international level.

Baby Bright : Gift from Nature

With the pure, pristine power of Jeju Island, the birthplace of marvelous natural beauty, comes the inspiration to create skincare and cosmetics that harness the wonders bestowed by nature. This inspiration has led to the development of Baby Bright brand and its products that not only enhance beauty but also nourish the skin with a rich blend of various botanicals and minerals. A splendid gift from nature, Baby Bright is ideal for the modern woman who prioritizes health, self-care, simplicity, yet desires products imbued with inherent value.

This extraordinary collection includes:

• Facial Care and Cleanser
• Body Care and Cleanser
• Makeup
• Body Fragrance Products

Baby Bright has developed products that emphasize enhancing beauty while providing nourishment, reinforcing its image as a brand that combines natural beauty with care. The brand continues to expand its vegan product range, which contains no animal-derived ingredients and is not tested on animals, in response to growing consumer demand for ethical and sustainable products. Key offerings include cosmetic products such as Cherry Pop Vegan Mascara and body care products such as Vegan Glow Sun Spray SPF50+ PA++++, all of which highlight natural extracts.

Furthermore, Baby Bright emphasizes innovation in aesthetic medicine and advanced skincare procedures by incorporating these technologies into its facial care products. Notable trademarked innovations include Rejulight (a PDRN extract that delivers results comparable to professional skin treatments, originally from South Korea) and Exowhite (a milk exosome extract that helps strengthen and smooth the skin). These technologies have been applied across multiple products launched in 2025, including Rejulight Skin Boosting Serum 0.7% PDRN, PDRN Toner Pad, Rejulight Sun Glow SPF50+ PA+++, Exowhite Ampoule Eye Mask, and treatment-based products such as Picopore Melting Hydrogel Mask.

Baby Bright continues its mission to lead the sheet mask market in Thailand by offering high-quality products at accessible prices, catering to diverse consumer needs beyond the Hydrogel Mask series. The expanded offerings include the 10X Glass Skin Mask Sheet (ultra-thin, closely adhering sheets), the Essence Mask Sheet Series (essence-based nourishment), the Booster Mask Sheet Series (targeted skin enhancement), the 5 Mins Mask Sheet Series (rapid hydration and rejuvenation), the Melatonin Jelly Mask Sheet (a Q-Elastic jelly mask infused with melatonin extract to revitalize fatigued skin), and Toner Pads in a convenient sheet format for ease of use.

The brand remains committed to continuous development and innovation, while maintaining high quality standards to ensure product safety and deliver maximum benefits to consumers.

Boya : Advance Innovation for Body Care

As the epitome of professional care, "Boya" offers a comprehensive range of products that cater to every need in hair and body care. These products not only provide effective care but also inspire confidence, allowing users to confidently showcase their outer beauty. Recognized for their excellent usage and quality, Boya's skincare products are deemed professional-grade, incorporating cutting-edge innovations in body care. This marks a revolutionary era in skincare innovation, delivering clean, resilient, and healthy skin.

With distinctive fragrance innovations and carefully selected ingredients, Boya develops products tailored to different usage needs. The formulations are specially designed to effectively address hair, scalp, and skin concerns with precision. Key product highlights include deodorizing body cleanser, anti-aging body wash, body wash designed for specific consumer segments, and spa-inspired exfoliating body cleanser.

The product line includes:

• Body Care and Cleanser
• Hair Care

Jejuvita : Fulfill your daily boost

Jejuvita is a nutritional supplement that blends the benefits of holistic nutrition with delicious taste, breaking the stereotype that nutritious food can't be appetizing. Inspired by the health and beauty secrets of Korean women, Jejuvita incorporates a range of beneficial vitamins to nourish the body, all in an easy-to-consume format that is convenient to carry and pleases the palate. It aims to create a perfect balance for the body, enhancing both inner health and external beauty. With Jejuvita, we certainly believe that beauty is synonymous with yummy.

The product line includes:

• Slim - Nutrition supplements designed to support weight management
• Skin - Products tailored to nourish and enhance the skin's health
• Health - Detox supplements aid in eliminating toxins from the body

Reunrom : Elevate your life with the art of refinemen

Embodying the philosophy of creating an elevated lifestyle through the subtle sophistication of refined scents, inspired by Thai origins, this vision conveys an experience that transcends the ordinary, offering moments of tranquility, healing, and elegance. Reunrom inspires customers to indulge in the art of living with understated luxury where every detail is thoughtfully crafted to bring balance and beauty into everyday life.

The product categories include:

• Body Care Products
• Fragrance Products for Ambient Scenting
• Fragrance Diffusion Devices

Over the past year, Reunrom has continuously developed its products and received strong positive feedback from consumers, particularly in establishing its leadership in fragrance and scent. The brand has further expanded its existing product lines to strengthen its position as a leader in aromatherapy products.

Skynlab : Professional & High Performance Oral Care

Designed to deliver high-quality oral care, our premium range focuses on creating healthy, radiant smiles while ensuring comprehensive oral health. Whether addressing bad breath, teeth whitening, or gum strength, our products are formulated with gentle yet effective ingredients, free from harmful substances and irritants. Each product is developed through extensive research by specialized experts, ensuring targeted care for optimal oral health.

The product line includes:

• Toothpastes
• Toothbrushes
• Mouthwash Products
• Oral Care Accessories, such as Dental Floss, Throat Sprays, and Oral Deodorizing Products In addition, SKYNLAB focuses on developing products that address specific consumer needs more precisely and has received positive feedback from consumers. The brand has expanded its toothpaste range to offer greater variety and better meet usage requirements. Currently, SKYNLAB offers 2 toothpaste formulations: Premium Fresh Smile (reduces bad breath), Premium Mouthwash-Infused (2-in-1 toothpaste with mouthwash), Premium Organic Herbs (helps reduce bacterial buildup and plaque), Premium Himalayan (gentle gum care), and White Smile Teeth Whitening CC Serum (an innovative formula that enhances tooth whiteness). The toothpaste products have been widely discussed among consumers who have experienced their quality and noticeable results, supported by research validation.

Keumyon : Natural Haircare for Naturally You

Keumyon is a specialized haircare brand that seamlessly blends the beauty secrets of classical Korean court ladies with cutting-edge innovations from modern technologies. The result is a range of ultra-gentle and user-friendly hair and scalp products designed for women of all ages at affordable prices. These exquisite products are formulated with carefully chosen nurturing agents that contribute to the deep repair, reinforcement, and restoration of hair strength, luster, and shine. Keumyon aims to provide the ultimate haircare experience, enhancing self-confidence, and empowering users to stand out among crowds.

The brand offers the following product choices:

• Hair Coloring Products
• Hair Care Products
• Hair and Scalp Cleansing Products

7Clean : Trustable Cleanliness

This array of household cleaning products is meticulously crafted around the core concept of cleanliness and safety, harmonizing 7 key attributes. Going beyond conventional notions, these attributes embody a fusion of beauty, pristine whiteness, velvety smoothness, enchanting fragrances, perpetual freshness, meticulous hygiene, and a proactive defense against potential health concerns. Rooted in a commitment to reliability, the brand caters to the astute homemaker who prioritizes top-tier, secure products, showcasing an adeptness in the art of product selection.

The product line includes:

• Dishwashing Products
• Laundry Detergent
• Hand Sanitizer Spray

Future endeavors aim to extend this product line into various related categories within household cleaning, ensuring a holistic embrace of all 7 dimensions of cleanliness envisioned by the brand.

Browit by Nongchat : Professional Eye Makeup

Browit is a cosmetic brand specializing in eyebrow and eye makeup, co-developed with Chatchai Piangapichart, widely known as "Nongchat", one of Thailand’s most celebrated makeup artists. Renowned for his transformative beauty techniques, Nongchat has worked with celebrities, superstars, and brides, earning a reputation for flawless makeovers that require bookings years in advance.

With over 20 years of expertise, Nongchat has infused his professional knowledge and artistry into the development of Browit’s product line. Designed for those who aspire to achieve celebrity-level beauty, Browit offers high-quality, professional-grade eyebrow and eye makeup that is affordable, accessible, and effortless to use, making it easy for anyone to achieve a polished, professional look.

The product line includes:

• Makeup products, especially for eyebrows and eyes
• Facial Skincare
• Beauty accessories

Over the past year, Browit has continuously developed new high-quality products that have been well recognized and received positive feedback from consumers. The brand has also expanded its product range to offer greater variety, catering to diverse contemporary makeup styles, and further reinforcing its position as a professional brand.

THA by Nongchat : Tha Everyday Good Everyday

THA is a beauty brand co-developed with Chatchai Piangapichart, widely known as "Nongchat", a renowned Thai makeup artist. The brand is designed for young women who prioritize skincare, offering products that go beyond makeup to include skincare benefits, combining beauty enhancement with skin nourishment.

The product line includes:

• Makeup Products
• Facial Skincare

Lipit : Happy Lip with Lipit

Lipit focuses on the production and presentation of lip care products, particularly lip balms. The brand was developed in collaboration with Nisamanee Lertvorapong, also known as "Nutt - Nisamanee," a renowned YouTuber and influencer with profound makeup expertise. Recognizing the common issue of dry and cracked lips, Nisamanee envisioned creating a lip care brand to address this concern.

The product lineup includes:

• Lip Care Products with a Strong Emphasis on Nourishment
• Lip Care Products Providing Beautiful and Vibrant Colors

Intimi : Feel Fresh, Feel Confident with Care for Your Intimate Skin

Intimi is an intimate care brand offering products for intimate hygiene, developed in collaboration with a gynecologist. The brand’s products are designed to provide effective care and address intimate concerns with precision, meeting the needs that consumers encounter in their daily lives. Intimi remains committed to the continuous development of premium cosmeceutical products, with the following product offerings:

The product lineup includes:

• Intimate Cleansers
• Gentle Cleansing Wipes for Intimate Care

Intimi remains committed to developing products that effectively address intimate care needs with precision, while continuously advancing new innovations. This reinforces the brand’s position as a specialist that truly understands and prioritizes intimate health.

Hair It : The Best Care Your Hair Deserve

Hair It is a premium hair care and styling product line developed in collaboration with Jiraporn Buranapong, widely known as SP Saypan, a renowned beauty blogger with profound expertise in hair care and perfumes. This collaboration combines her in-depth knowledge with the Company's dedication to excellence, resulting in carefully crafted products enriched with premium ingredients. Hair It not only nourishes and styles hair effectively but also captivates with its alluring fragrance. Designed with a focus on quality, practicality, and visible results, these products offer a luxurious experience at an affordable price.

The product lineup includes:

• Hair Care Products
• Hair Styling Products
• Hair Coloring Products
• Hair & Scalp Care Accessories
• Hair Styling Tools & Appliances

Beautilox by KMGI : Crown Beauty

Beautilox by KMGI is the result of a collaboration between Karmarts Public Company Limited and Miss Grand International Company Limited, established as KMGI Company Limited, to develop high-performance skincare and cosmetic products. Every product is formulated specifically for Thai skin and climate conditions, ensuring optimal results tailored to local needs. With a mission to enhance beauty effortlessly, KMGI provides a carefully curated range of products across three key categories.

The product lineup includes:

• Makeup
• Facial Care
• Body Care

Dr.Niks : Cosmeceutical Sheet Mask

Dr. Niks is a facial mask brand developed in collaboration with skincare experts, including Dr. Tor -Panupong Pattarakultawee and Dr. Tao - Pongsakorn Jumwong, recognized skincare influencers and gurus. The brand aims to establish itself as a true specialist in facial skincare.

The brand was initially launched with facial mask products distinguished by high-quality formulations developed and carefully selected by skincare professionals. The products incorporate premium ingredients in line with Clean Beauty standards and have been dermatologically tested to ensure safety and skin compatibility. In addition, the mask sheets are made from biodegradable and environmentally friendly materials, reflecting the brand’s commitment to both product performance and long-term sustainability.

Currently, Dr. Niks offers a diverse range of facial skincare products, including:

• Sheet Mask Products
• Toner Mask Products
• Cleansing Mask Sheets
• Targeted Mask Patches for the Eye Area and Nasolabial Folds

The brand has gained strong market attention with the launch of the 3 Mins Toner Mask, an innovative product designed to meet consumer demand for convenience and efficiency. The product enables toner to be applied evenly across the face in a quick and convenient manner, particularly during skin preparation before makeup application. Within approximately three minutes, the essence is rapidly absorbed into the skin, helping to enhance hydration and prepare the skin for subsequent steps. This reflects the brand’s concept of delivering both performance and convenience in everyday skincare.

Catchy Nesty : Tint the World

Catchy Nesty is a lip tint brand created through a strategic collaboration between Karmarts Public Company Limited and Nipitpong Rakton (Nesty), a well-known influencer who has worked with Karmarts for years. Designed to appeal to older children, teenagers, and students, the brand embodies fun, vibrancy, and self-expression, reflecting Nesty’s lively personality.

To further enhance the brand’s youthful and engaging appeal, Cathy Nesty collaborated with renowned artist Pae Pimchanok Teepapong, known under the pen name "Paerytopia." She contributed her artistic expertise in developing unique character designs under the "Nesty and Friends" series, which serves as a creative marketing tool to strengthen brand recognition among young consumers.

The product lineup includes:

• Lipstick & Lip Tints

ACCA By Dr.DSP : Clinical Cosmeceutical for Acne & Sensitive Skin

ACCA is a cosmeceutical skincare brand specifically designed for individuals with acne-prone and sensitive skin. Developed in collaboration with Dr. Dissapong Panithaporn (Dr. Joe), a renowned facial skincare specialist, ACCA focuses on creating products that directly address and resolve skin concerns. Each formula is scientifically developed and has undergone rigorous dermatological testing to ensure proven efficacy and safety. ACCA provides gentle yet effective skincare solutions to restore skin health, balance, and confidence.

The product lineup includes:

• Facial Skincare

Dr.DSP : SCIENCE x BEAUTY

Dr. DSP is a doctor-formulated nutritional supplement brand focused on promoting health from within. The products are distinguished by their quality, using ingredients in clinically supported dosages and carefully selected extracts with proven benefits. Each formulation is backed by research to ensure effective nourishment and deliver noticeable results, reinforcing consumer confidence in both safety and efficacy. The brand aims to assure consumers that its products are safe for consumption and provide clear, reliable outcomes.

The product lineup includes:

• Skin-Enhancing Supplements

Get Skin By Eyeta : Get Better Skin

Get Skin by Eyeta is a cosmetic brand co-developed by Karmarts Public Company Limited and Sornsawan Heckmann (Eyeta), a renowned Thai beauty blogger and influencer. The brand embraces the "Makeupcare" concept, offering cosmetic products infused with skincare benefits, allowing users to enhance their beauty while nourishing their skin simultaneously.

The brand offers a wide variety of makeup products with diverse shades suitable for all skin tones, as well as textures and color tones designed to meet different usage needs. This helps simplify makeup and skin preparation steps while still delivering satisfying results within a short period. In addition, Get Skin by Eyeta products are formulated with carefully selected active ingredients and are free from up to 24 types of harmful chemicals (24 Chemicals-Free Formula). The products are also Vegan and suitable for use even during pregnancy.

The product lineup includes:

• Makeup
• MakeupAccessories

ATP Beauty : Be Beautiful, Be You

ATP Beauty is a beauty brand developed through a collaboration between Karmarts Public Company Limited and Fern – Atipa Kongkalai, the founder of the renowned online fashion brand “Atipa Shop”, one of the top clothing brands on TikTok. Known for her powerful live-selling presence, Fern has achieved sales of up to Baht 5 million in a single day. Building on this success, ATP Beauty marks an exciting expansion into the beauty industry.

ATP Beauty is committed to becoming a trend leader in the beauty space by offering high-quality skincare and cosmetic products at accessible prices. The brand reflects the identity of the modern consumer through the concept of “Beauty care”, a seamless fusion of Beauty and Skincare. Each product is formulated with carefully selected, gentle yet effective ingredients, designed to target specific skin concerns while supporting long-term skin health. The brand focuses on developing products suitable for all skin types, ensuring that skin not only looks good today but becomes stronger and more radiant over time.

At ATP Beauty, “real skin” is celebrated as a true expression of individuality – empowering consumers to shine confidently in their own unique way.

The product categories include:

• Facial Skincare Products (Sheet Masks)
• Lip Care Products
• Body Fragrance Products