Product Characteristics

Our company currently offers an extensive selection of beauty products, exceeding 3,000 items. Within this range, we take pride in our proprietary portfolio of branded products that distinguish us in the market. Our diverse lineup is thoughtfully crafted to address every facet of beauty and personal care needs.

Cathy Doll : Just Play It!

Cathy Doll, a brand that revolutionizes the cosmetics industry, addresses every beauty concern with a touch of unpredictability. Dive into a world of vibrant and lively beauty products, each infused with vitality and unique characteristics. These products offer all-encompassing beauty solutions from head to toe, making us the forefront of innovative beauty trends. Perfect for modern, confident, and fashion-forward individuals, Cathy Doll caters to those with a chic, edgy attitude and an open-minded spirit. The products capture a playful and charming essence, blending sweetness with a hint of spice, much like the Cathy Doll itself. It is designed for the new generation of beautiful souls who exude charisma, charm, playfulness, and a touch of mischief.

This line of products includes:

• Facial Care and Cleanser
• Body Care and Cleanser
• Makeup
• Beauty Accessories
• Body Fragrance Products

Cathy Doll continues to innovate and enhance its products to better meet customer needs. Over the past year, the brand has introduced a new marketing strategy to elevate its image and expand its customer base. Beyond offering vibrant makeup shades, Cathy Doll now incorporates powerful skincare ingredients into its formulations. This approach has led to the launch of the "VIT C AMPOULE SERIES," featuring foundation, powder, and concealer under the concept “Lock in Radiance – More Than Just Makeup.”

Additionally, the brand collaborated with renowned artist “Give.me.museums” to create a special collection of trendy, youthful, and artistic makeup and premium items. This collaboration targets young consumers and art enthusiasts, further expanding Cathy Doll’s brand awareness and appeal to a wider audience.

Cathy Doll achieved remarkable success in the sunscreen market over the past year, with Ultra Light Sun Fluid SPF50+ PA++++ becoming the brand’s best-selling product due to its strong customer reception. The growing popularity of Aqua Sun Non-Greasy Body Sun Serum SPF50 PA+++ and Aqua Sun Whitening Body Sun Serum SPF50 PA+++ also further solidified the brand’s leading position in sun protection.

Building on this momentum, Cathy Doll further expanded into skincare innovation, introducing high-performance facial care products infused with concentrated active ingredients and Korean skincare technology for visible results. These formulations, backed by leading research institutions, effectively address key skin concerns such as dryness, wrinkles, dark spots, hyperpigmentation, and dullness.

Leading the lineup is the Tox and Fill Melatonin Serum 9X Peptides, a nourishing serum designed for intensive skin rejuvenation. This star product is complemented by two other high-performance serums: Reju C Glass Skin Cream 0.2% PDRN and Melalight Anti Dark Spot Cream 1% Arbutin. Advancements such as the above reinforced Cathy Doll’s credibility while elevating the brand’s image in the skincare segment.

Last but not least, Cathy Doll developed numerous exclusive products specifically for international markets, further expanding its global reach and boosting sales.

Baby Bright : Gift from Nature

With the pure, pristine power of Jeju Island, the birthplace of marvelous natural beauty, comes the inspiration to create skincare and cosmetics that harness the wonders bestowed by nature. This inspiration has led to the development of Baby Bright brand and its products that not only enhance beauty but also nourish the skin with a rich blend of various botanicals and minerals. A splendid gift from nature, Baby Bright is ideal for the modern woman who prioritizes health, self-care, simplicity, yet desires products imbued with inherent value.

This extraordinary collection includes:

• Facial Care and Cleanser
• Body Care and Cleanser
• Makeup
• Body Fragrance Products

Baby Bright continues to develop products that enhance beauty while delivering nourishment for the skin, reinforcing its identity as a brand that promotes nature-based beauty solutions. To meet the rising demand for ethical and vegan beauty, the brand has introduced a vegan product line—free from animal-derived ingredients—catering to conscious consumers. This collection includes: Flora Moist to Matte Lip, Sunflower Mascara, Vegan Glow Sun Spray SPF50+ PA++++. These products not only expand Baby Bright’s customer base but also uphold its commitment to natural extracts, ensuring effective, skin-friendly formulations.

Baby Bright also integrated advanced dermatological innovations into its skincare formulations, combining aesthetic science with skincare benefits. As part of this advancement, the brand registered two new trademarks: REJULIGHT, a PDRN extract that delivers skin-repairing benefits similar to Rejuran, a popular Korean injectable treatment known for its rejuvenating and restorative properties, and EXOWHITE, a Milk Exosome extract that strengthens and smooths the skin for a healthier complexion. These breakthrough ingredients have been incorporated into various skincare products, including Rejulight Eye Roller Serum, Rejulight Sun Glow SPF50+ PA+++, Rejulight Ampoule Eye Mask, Exowhite Ampoule Eye Mask, and Exowhite 8Hya Booster, further enhancing the brand’s commitment to delivering high-performance skincare solutions. Additionally, these innovative ingredients have been applied to cosmetic formulations such as Rejulight Jelly Tint and Rejulight Bright & Glow Powder Pact SPF50+ PA++++, reinforcing Baby Bright’s dedication to providing beauty products that combine both skincare benefits and aesthetic enhancement.

Baby Bright is committed to establishing itself as a market leader in Thailand’s sheet mask product category by offering high-quality products at accessible prices, ensuring they cater to a diverse range of consumer needs. To further expand its reach, the brand introduced a variety of innovative sheet masks, including the Rejulight Fill-lagen Hydrogel Mask, which has received highly positive market feedback. Additionally, the 10X Glass Skin Mask Sheet, an ultra-thin, skin-hugging mask, has been launched to complement the brand’s existing product lines. The star products in this product category also include the Essence Mask Sheet Series, which delivers deep skin nourishment similar to an essence treatment, the Booster Mask Sheet Series, designed to provide an intensive skincare boost, and the 5 Mins Mask Sheet Series, a quick-fix solution for instant hydration and skin revitalization. Through these offerings, Baby Bright continues to reinforce its position as a leading innovator in the beauty mask segment, ensuring effective and affordable skincare for all.

To top it off, Baby Bright also expanded its product range with the introduction of the Ampoule Eye Mask Series, designed specifically for targeted under-eye care. Additionally, the brand launched new scent variations for the Sleep Well Heating Eye Mask Series, a self-warming eye mask that provides soothing relief with a gentle temperature of up to 40°C, offering a relaxing experience at home akin to that one can enjoy in spas. Committed to continuous innovation, Baby Bright remains dedicated to developing cutting-edge skincare solutions with a strong emphasis on natural extracts and high-quality formulations. The brand upholds its commitment to product safety and efficacy, ensuring that every creation delivers maximum benefits to consumers while maintaining the highest industry standards.

Boya : Advance Innovation for Body Care

As the epitome of professional care, "Boya" offers a comprehensive range of products that cater to every need in hair and body care. These products not only provide effective care but also inspire confidence, allowing users to confidently showcase their outer beauty. Recognized for their excellent usage and quality, Boya's skincare products are deemed professional-grade, incorporating cutting-edge innovations in body care. This marks a revolutionary era in skincare innovation, delivering clean, resilient, and healthy skin. Boya signifies a new era in body skincare, combining the latest advancements in science and artistry from Japan, providing enduring beauty and radiant, healthy skin.

Suitable for individuals of all genders and ages, Boya's carefully curated extracts address hair, scalp, and skin concerns precisely. Enriched with nourishing nutrients, these products provide comprehensive care for every part of the body, from head to toe. They promote external resilience, good health, and radiance, ensuring that your skin is well-nourished. Boya products are designed to cater to every aspect of your body, allowing you to present a professional-grade allure that catches every eye.

The product line includes:

• Body Care and Cleanser
• Hair Care

Jejuvita : Beauty is Yummy

Jejuvita is a nutritional supplement that blends the benefits of holistic nutrition with delicious taste, breaking the stereotype that nutritious food can't be appetizing. Inspired by the health and beauty secrets of Korean women, Jejuvita incorporates a range of beneficial vitamins to nourish the body, all in an easy-to-consume format that is convenient to carry and pleases the palate. It aims to create a perfect balance for the body, enhancing both inner health and external beauty. With Jejuvita, we certainly believe that beauty is synonymous with yummy.

The product line includes:

• Slim - Nutrition supplements designed to support weight management
• Skin - Products tailored to nourish and enhance the skin's health
• Health - Detox supplements aid in eliminating toxins from the body

Reunrom : Everyday happiness

Reunrom is a line of fragrance and personal care products that seeks to preserve Thai wisdom by seamlessly blending traditional Thai heritage with modern elegance. Harnessing the essence of Thai herbs reminiscent of the time-honored remedies passed down through generations, Reunrom aims to bring joy and happiness to every day in 4 distinct ways:

1. Happiness of Delighted Consumers

• User satisfaction when encountering the delightful products and designs, as well as the joy experienced while using Reunrom products.

2. Happiness Embedded in Fair Price & Fair Trade

• The happiness derived from supporting Thai farmers and the farming industry, promoting harvest of high-quality raw materials from Thailand, boosting local economies, and providing quality products at fair prices for everyone.

3. Happiness in Sharing with and Contributing to the Society

• The joy of being part of social assistance efforts, with a commitment to donate a portion of the profits from Reunrom product sales to charitable organizations.

4. Happiness in promoting Thai Tourism and Culture

• The joy of promoting tourism, traditions, and Thai culture through Reunrom products, featuring packaging designs that reflect Thai culture and incorporating the scents of Thai traditions. Additionally, Reunrom creatively incorporates the essence of distinctive Thai desserts into its products.

The product categories include:

• Body Care
• Scented Products
• Hair Care

Over the past year, Reunrom continuously enhanced its product offerings, receiving overwhelmingly positive consumer feedback and rapidly establishing itself as a fragrance industry leader. With a commitment to ongoing innovation, the brand consistently expands its product line, introducing new and diverse aromatic and therapeutic solutions, further solidifying its position as a pioneer in the world of fragrance and wellness.

Skynlab : Premium Fresh Smile

Designed to deliver high-quality oral care, our premium range focuses on creating healthy, radiant smiles while ensuring comprehensive oral health. Whether addressing bad breath, teeth whitening, or gum strength, our products are formulated with gentle yet effective ingredients, free from harmful substances and irritants. Each product is developed through extensive research by specialized experts, ensuring targeted care for optimal oral health.

The product line includes:

• Toothpastes
• Toothbrushes
• Mouthwash Products
• Oral Care Accessories such as Dental Floss

Beyond offering essential oral care products, Skynlab is dedicated to developing targeted solutions that address specific consumer concerns. This commitment to innovation has led to highly positive consumer feedback, particularly for the Skynlab White Smile Teeth Whitening CC Serum Toothpaste (50ml) Free Premium Whitening Pro-Flex Toothbrush 2 Pcs Set. Recognized for its immediate visible results, this product has gained widespread acclaim, backed by scientific research and proven efficacy.

Keumyon : Natural Haircare for Naturally You

Keumyon is a specialized haircare brand that seamlessly blends the beauty secrets of classical Korean court ladies with cutting-edge innovations from modern technologies. The result is a range of ultra-gentle and user-friendly hair and scalp products designed for women of all ages at affordable prices. These exquisite products are formulated with carefully chosen nurturing agents that contribute to the deep repair, reinforcement, and restoration of hair strength, luster, and shine. Keumyon aims to provide the ultimate haircare experience, enhancing self-confidence, and empowering users to stand out among crowds.

The brand offers the following product choices:

• Hair Coloring Products
• Hair Care Products
• Hair & Scalp Care Accessories

7Clean : Trustable Cleanliness

This array of household cleaning products is meticulously crafted around the core concept of cleanliness and safety, harmonizing 7 key attributes. Going beyond conventional notions, these attributes embody a fusion of beauty, pristine whiteness, velvety smoothness, enchanting fragrances, perpetual freshness, meticulous hygiene, and a proactive defense against potential health concerns. Rooted in a commitment to reliability, the brand caters to the astute homemaker who prioritizes top-tier, secure products, showcasing an adeptness in the art of product selection.

The product line includes:

• Dishwashing Products
• Laundry Detergent
• Hand Sanitizer Spray

Future endeavors aim to extend this product line into various related categories within household cleaning, ensuring a holistic embrace of all 7 dimensions of cleanliness envisioned by the brand.

Browit by Nongchat : Professional Brow

Browit is a cosmetic brand specializing in eyebrow and eye makeup, co-developed with Chatchai Piangapichart, widely known as "Nongchat", one of Thailand’s most celebrated makeup artists. Renowned for his transformative beauty techniques, Nongchat has worked with celebrities, superstars, and brides, earning a reputation for flawless makeovers that require bookings years in advance.

With over 20 years of expertise, Nongchat has infused his professional knowledge and artistry into the development of Browit’s product line. Designed for those who aspire to achieve celebrity-level beauty, Browit offers high-quality, professional-grade eyebrow and eye makeup that is affordable, accessible, and effortless to use, making it easy for anyone to achieve a polished, professional look.

The product line includes:

• Makeup products, especially for eyebrows and eyes
• Facial Skincare
• Beauty accessories

Over the past year, Browit continuously introduced high-quality new products, earning widespread consumer endorsement. To further expand its reach, the brand launched Browit MEN, a series targeting male and LGBTQ+ consumers, reinforcing its commitment to inclusivity and diversity in beauty. This expansion also underscores Browit’s position as a true professional brand, delivering expert-level cosmetics tailored for all.

THA by Nongchat : Tha Everyday, Good Everyday

THA is a beauty brand co-developed with Chatchai Piangapichart, widely known as "Nongchat", a renowned Thai makeup artist. Designed for young women who prioritize skincare and beauty, THA offers products that not only enhance makeup application for a flawless finish but also nourish the skin for long-term radiance.

The product line includes:

• Makeup Products
• Facial Skincare

Lipit : Happy Lip with Lipit

Lipit focuses on the production and presentation of lip care products, particularly lip balms. The brand was developed in collaboration with Nisamanee Lertvorapong, also known as "Nutt - Nisamanee," a renowned YouTuber and influencer with profound makeup expertise. Recognizing the common issue of dry and cracked lips, Nisamanee envisioned creating a lip care brand to address this concern.

The product lineup includes:

• Lip Care Products with a Strong Emphasis on Nourishment
• Lip Care Products Providing Beautiful and Vibrant Colors

In 2024, Lipit took a significant step forward by launching its Click Click Lava Lip series in DON DON DONKI, Japan, marking a major expansion into the international market. The brand hosted an exclusive launch event in collaboration with top Japanese influencers, further increasing its visibility and solidifying its presence among Japanese consumers.

Beyond international expansion, Lipit achieved recognition in Thailand and claimed the Best-Selling Lip Balm Award at Watsons, affirming its position as a trusted leader in lip care. Additionally, the brand partnered with "Tao Bin," Thailand’s popular smart beverage vending machine, to run joint campaigns and promotions, broadening brand awareness and engagement among local consumers.

Intimi : Feel Fresh, Feel Confident with Care for Your Intimate Skin

Intimi is an intimate care brand designed to provide specialized and effective private care solutions. Developed in collaboration with Euranoug Torgtub, MD. a leading gynecologist, and co-presented by Lardapha Tangnimitarna, a well-known YouTuber and influencer, Intimi is committed to understanding and addressing the real needs of consumers. The brand offers targeted solutions for intimate care concerns, ensuring gentle yet effective protection and hygiene that seamlessly fits into daily life. With a dedication to innovation, Intimi continues to develop premium personal care products to enhance intimate health and confidence.

The product lineup includes:

• Intimate Cleansers

Hair It : Best Care Your Hair Deserves

Hair It is a premium hair care and styling product line developed in collaboration with Jiraporn Buranapong, widely known as SP Saypan, a renowned beauty blogger with profound expertise in hair care and perfumes. This collaboration combines her in-depth knowledge with the Company's dedication to excellence, resulting in carefully crafted products enriched with premium ingredients. Hair It not only nourishes and styles hair effectively but also captivates with its alluring fragrance. Designed with a focus on quality, practicality, and visible results, these products offer a luxurious experience at an affordable price.

The product lineup includes:

• Hair Care Products
• Hair Styling Products
• Hair Coloring Products
• Hair & Scalp Care Accessories
• Hair Styling Tools & Appliances

Beautilox by KMGI : Crown Beauty

Beautilox by KMGI is the result of a collaboration between Karmarts Public Company Limited and Miss Grand International Company Limited, established as KMGI Company Limited, to develop high-performance skincare and cosmetic products. Every product is formulated specifically for Thai skin and climate conditions, ensuring optimal results tailored to local needs. With a mission to enhance beauty effortlessly, KMGI provides a carefully curated range of products across three key categories.

The product lineup includes:

• Makeup
• Facial care
• Body care

Dr.Niks : Beginning of Healthy Skin

Dr.Niks is the latest facial mask brand developed through a strategic collaboration between Karmarts Public Company Limited and a team of expert dermatologists—Dr. Panupong Pattarakultawee, Dr. Pongsakorn Jumwong, and Dr. Poom Visutjindaporn—alongside renowned influencer Noppaluck Kunthawatchai.

The brand is built upon professional expertise in skincare, starting with high-quality facial masks formulated through meticulous research and dermatologist-driven innovation. Each product is carefully crafted, incorporating premium-grade ingredients that have been rigorously tested to ensure safety and efficacy.

A key highlight of Dr.Niks is its commitment to Clean Beauty, assuring consumers that all formulations are free from harmful chemicals, skin-friendly, and dermatologist-approved.

The product lineup includes:

• Facial Masks

Catchy Nesty : Tint the World

Catchy Nesty is a lip tint brand created through a strategic collaboration between Karmarts Public Company Limited and Nipitpong Rakton (Nesty), a well-known influencer who has worked with Karmarts for years. Designed to appeal to older children, teenagers, and students, the brand embodies fun, vibrancy, and self-expression, reflecting Nesty’s lively personality.

To further enhance the brand’s youthful and engaging appeal, Cathy Nesty collaborated with renowned artist Pae Pimchanok Teepapong, known under the pen name "Paerytopia." She contributed her artistic expertise in developing unique character designs under the "Nesty and Friends" series, which serves as a creative marketing tool to strengthen brand recognition among young consumers.

The product lineup includes:

• Lipstick & Lip Tints

ACCA By Dr.DSP : Clinical Cosmeceutical for Acne & Sensitive Skin

ACCA is a cosmeceutical skincare brand specifically designed for individuals with acne-prone and sensitive skin. Developed in collaboration with Dr. Dissapong Panithaporn (Dr. Joe), a renowned facial skincare specialist, ACCA focuses on creating products that directly address and resolve skin concerns. Each formula is scientifically developed and has undergone rigorous dermatological testing to ensure proven efficacy and safety. ACCA provides gentle yet effective skincare solutions to restore skin health, balance, and confidence.

The product lineup includes:

• Facial Skincare

Dr.DSP : SCIENCE x BEAUTY

Dr.DSP is a nutritional supplement brand co-owned by Karmarts Public Company Limited and Dr. Dissapong Panithaporn (Dr. Joe), a renowned facial skincare specialist, dedicated to promoting comprehensive health and wellness from within. Each formula is carefully crafted with clinically researched dosages and premium-quality extracts, ensuring proven efficacy and visible results. With a strong focus on safety, effectiveness, and scientific validation, Dr.DSP guarantees that every supplement thoughtfully formulated, providing consumers the assurance that they are using products that are both safe and results-driven.

The product lineup includes:

• Skin-Enhancing Supplements

Get Skin By Eyeta : Get Better Skin

Get Skin by Eyeta is a cosmetic brand co-developed by Karmarts Public Company Limited and Sornsawan Heckmann (Eyeta), a renowned Thai beauty blogger and influencer. The brand embraces the "Makeupcare" concept, offering cosmetic products infused with skincare benefits, allowing users to enhance their beauty while nourishing their skin simultaneously.

With a diverse range of shades, textures, and tones, Get Skin by Eyeta caters to all skin tones and makeup preferences, from natural beauty looks to bold, full-glam styles. The brand is also a pioneer in clean beauty, being free from 10 potentially harmful chemicals and 100% Vegan, making it safe even for pregnant women.

The product lineup includes:

• Makeup
• Makeup Accessories

ATP Beauty : Be Beautiful, Be You

ATP Beauty is a beauty brand born from the collaboration between Karmarts Public Company Limited and Fern-Atipa Kongkalai, the influential founder of the famous online fashion label “Atipa Shop” — the No.1 fashion brand on TikTok, achieving remarkable success with over 5 million THB in sales from a single livestream.

Continuing this success to a new horizon, ATP Beauty aims to become a trend-setting leader in the beauty industry, delivering high-quality and affordable skincare and cosmetic products that truly represent the identity of the new generation. We are committed to eliminating beauty concerns and empowering everyone to shine confidently in their own unique way.

Our product lineup includes a wide range of skincare and cosmetic categories, including :

• Facial Masks