Traditional Trade

The Traditional Trade channel remains a vital distribution network that relies on intermediaries to deliver products to consumers. While Modern Trade outlets have expanded nationwide, local Traditional Trade businesses continue to play a crucial role in driving sales. This channel ensures extensive market penetration, reaching customers in all regions through both large-scale and small-scale retailers. Currently, the Company has built an extensive network of authorized distributors and retail partners across the country, ensuring wide product accessibility and sustained business growth.

1. Beauty Stores specialize exclusively in beauty and personal care products, offering both retail and wholesale options. These stores serve as a key distribution channel, effectively reaching local communities and catering to diverse consumer needs. Their strategic presence enables accessibility to beauty and cosmetic products, strengthening market penetration within targeted demographics.
2. Local Supermarkets are strategically located in urban communities, providing convenient access for consumers. These stores maintain close relationships with local customers, allowing them to understand and cater to regional consumer behavior effectively. In response to market trends, local supermarkets have been expanding and evolving, integrating modern retail systems to enhance sales efficiency. Additionally, they actively implement campaigns and promotions that align with current global trends, ensuring continued relevance and competitiveness in the market.
3. Online Stores operate through e-commerce platforms and marketplaces, serving as core distribution channels for 24/7 retail experience catered to a wide customer base. These sellers create original content to promote products, ensuring continuous engagement with their audience. Major platforms include Lazada, Shopee, and Line Official Account, while social media commerce — such as Facebook Live, TikTok Live, and marketplace integrations — plays a significant role in driving sales through direct customer interaction and real-time engagement.
4. Drug Stores specialize in distributing cosmeceutical and health-related products, including dietary supplements, medical-grade skincare, and wellness items. Additionally, they play a crucial role in supplying pandemic-related essentials, such as face masks, hand sanitizers, and multi-purpose tissues, ensuring accessibility to healthcare necessities for consumers.
5. Specialty Stores serve specific industries, including hospitals, hotels, and industrial factories, offering products tailored for internal use within organizations. These establishments ensure that businesses and institutions have access to specialized goods that meet their operational requirements.

Additionally, cash van distribution plays a crucial role in expanding market reach by delivering small-sized products directly to local communities, traditional mom-and-pop stores, small-scale supermarkets, and community shops across various districts and sub-districts. This strategy effectively broadens consumer access in rural and suburban areas, strengthening brand recognition through word-of-mouth marketing and fostering consumer trust in the process.

In 2024, the Company remains dedicated to expanding its distributor network across various regions to enhance product distribution to local community stores. With a goal to increase the number of community distributors and retailers, the Company is focused on driving growth within the mass market segment, particularly in the Personal Care category. This initiative aims to ensure that the Company's products are widely accessible, meeting the diverse needs of all consumer groups.

Export

Thai brands continue to enjoy growing popularity and demand in international markets, driven by several key factors including high product quality, outstanding innovation, modern product design, diverse offerings, and competitive pricing. These elements have significantly contributed to the increasing worldwide recognition of the Company's house brands, expanding their presence and appeal on a global scale.

In additional, Karmarts has partnered with significant distributors in various countries to establish a structured marketing strategy across both online and offline channels. The Company actively facilitates ongoing marketing campaigns in each country to enhance brand credibility, increase product awareness, and strengthen its presence in target markets.

Currently, Karmarts' products are distributed in over 30 countries worldwide, receiving an overwhelmingly positive response from global consumers. The Company prioritizes expanding its distribution channels internationally, ensuring greater accessibility for consumers and comprehensive coverage across key sales channels across the world as follow:

• Modern Trade Channels: Expanding product accessibility through well-established modern trade retailers, including Watsons, Seven-Eleven, Guardian, Family Mart, Robinsons Retail, Poya, Cosmed, and Donki, among others. These partnerships enhance brand visibility and elevate brand image through the creation of tie-ins with established global or local retail giants.
• Traditional Trade Channels: Strengthening distribution through authorized distributors and local retail partners to ensure products reach diverse consumer groups across all geographic regions. This approach helps penetrate local markets effectively, catering to localized customer needs and shopping behaviors.
• Online Channels: The Company continues to expand its presence in major e-commerce platforms internationally, ensuring greater accessibility for consumers worldwide. These platforms include Shopee, Lazada, Amazon, and Zalora, among others, allowing the Company to tap into the growing demand for online shopping and digital commerce.

The Company continues to strengthen its market position by entering new territories. The Asian market, especially in countries such as Myanmar, Vietnam, Philippines, Indonesia, and Japan, demonstrates robust growth, showcasing the Company’s ability to meet regional consumer demands effectively. At the same time, the Middle Eastern market presents significant growth potential and promising trends, opening doors to additional opportunities.

Moving forward, the Company remains committed to developing products that align with global consumer needs while strategically expanding into new international markets to enhance brand presence and drive sustainable growth.