Marketing Communication
Communication Channel
In 2024, as the digital ecosystem continues to transform amidst heightened global connectivity and shifting consumer behaviors, the role of online media remains pivotal in shaping marketing communication strategies. This era, defined by digital-first lifestyles and rapid technological advancements, underscores the importance of adapting to the fast-paced needs of a diverse global audience. At Karmart, we are strengthening our digital marketing initiatives by leveraging cutting-edge technologies, enhancing engagement across multiple online platforms, and ensuring prompt and effective responses. By expanding our reach into broader customer segments, particularly within the mass market, and offering an extensive portfolio of innovative brands and products, we aim to position ourselves as a leader in digital beauty. Central to our approach is the seamless integration of offline and online channels, enabling us to maximize our business impact while meeting the evolving demands of modern consumers. An overview of our tailored communication channels is summarized below.
Online media continues to be a highly effective avenue for engaging target audiences while delivering measurable advertising results. As a result, the Company prioritizes the development of comprehensive online media strategies. Over the past year, we have consistently executed a range of online initiatives and digital marketing campaigns. These efforts include collaborative campaigns and partnerships with retail channels, influencers, Key Opinion Leaders (KOLs), and major online platforms such as Google, YouTube, Facebook, Instagram, and TikTok. Additionally, we have focused on creating compelling online advertisements, securing ad placements, running targeted ads, and boosting posts across these platforms. Our strategy also involves producing and sharing product reviews through organic communication channels with the support of influencers and KOLs. Furthermore, we host live selling sessions on our primary media platform, Karmartsclub, as well as through joint campaigns with retail partners.
The Company continuously promotes products and special offers through its primary online platforms, utilizing features such as Facebook Stories, Instagram Stories, and Instagram Reels to engage audiences effectively. The Company’s online media channels are detailed as follow.
Online accounts for the above-mentioned forms of online media are briefly elaborated as follow:
- Facebook: Karmartsclub, Cathy Doll, Baby Bright, Jejuvita, Reunrom Everyday, Skynlab_Official, Lip it Thailand, Intimi, Browit_by_nongchat, THA_Official, Hairit_official, Beautilox_official, BoyaOfficial, Dr.Niks , ACCA by Dr.DSP , Dr.DSP supplement, Catchy Nesty , Get Skin Thailand
- Instagram: Karmartsclub, Babybrightclub, Jejuvita_supplement, Reunromeveryday, Cathydollclub, Skynlab_Official, Lipit.official, Intimi.official, Browit_by_nongchat, Thaskincare_official, Hairit_official, Beautilox_official, Boya_officialth, Accabydr.dsp, Dr.niks_official , Drdsp.supplement, Catchynesty, Getskin.official
- Youtube: KarmartsClub, BROWIT BY NONGCHAT
- Line Official: @KARMART, @Reunrom_everyday
- Twitter: Cathydollclub, Babybrightclub, Skynlab_Official, Jejuvita_supplement, Lipitofficial, Browit By Nongchat, Boya Official, Hairit_official, Beautilox_official, ACCA by Dr.DSP , DrNiksOfficial , Dr.dsp supplement, Intimi_official, Catchynesty , Getskin Thailand, THA by Nongchat
- Tiktok: CathyDollclub, Babybrightclub, Skynlab_Official, tiktok.Jejuvita, Karmartsclub, lipitofficial, intimi.official, browitbynongchat, thabynongchat, hairit_official, beautilox_official, faceit_th, boya_thailand_official, ACCA by Dr.DSP ,Dr.DSP supplement ,Dr.Niks_Official, Reunromeveryday, catchynesty , getskin.official
Influencer and Key Opinion Leader (KOL)
- Actor/ Actress/ Artist
- Beauty and Lifestyle Blogger
- Instagrammer
- Youtuber
- TikToker
- Popular Facebook Fan Page
- Internet Idol/ Model
- Beauty Leaders on Other Websites
Online News
- Facebook pages of various news outlets as a source of quick, real-time information that effectively engages audiences across all demographic groups
Online Advertising
- Youtube
- Tiktok
- Internal Advertising at KARMARTS’ Headquaters
Point of Purchase Advertising (POP) and Point of Sale Materials (POSM)
Point of Purchase (POP) and Point of Sale Materials (POSM) serve as key marketing tools to enhance brand visibility and capture consumer attention at retail locations. The Company strategically develops a variety of promotional materials, including Shelf Talkers, Shelf Frames, Tent Cards, Standees, X-Stands, Roll-Ups, and Light Boxes, to effectively showcase new product launches, highlight promotions, and drive customer engagement at the point of sale.
Television (TV) Media
- TV Commercial Spot
Television commercials (TVCs) provide extensive audience reach, allowing the Company to engage with consumers across diverse demographics. To maximize brand exposure and product visibility, we strategically utilize a range of television channels, including Free TV and Digital TV platforms such as Channel 3, Channel 7, Channel 33 HD, Thai Rath TV, Workpoint, Amarin TV, New18, ONE, and GMM, ensuring effective brand communication to a broad consumer base.
- TV Program
Our brand gains visibility in television programs through various promotional formats, including VTR in-out segments, product placements, logo end credits, and spokesperson endorsements featured in interviews or promotional segments. These appearances typically last 5-7 minutes, effectively enhancing brand recognition and consumer engagement.
Print Media
We utilize newspapers, magazines, and other print publications for advertising and PR purposes. Through news coverage, photo submissions, and direct engagement with media outlets, we consistently promote our Company's activities and products.
Out-of-Home Advertising
- Mass Transit Media
Advertising on BTS and MRT trains enables us to reach urban commuters and tourists effectively. Leveraging TV commercials on these platforms enhances brand recognition and visibility among a diverse audience
- Mupi Advertising
Mupi (small-format billboards) serve as an effective medium for brand recognition and awareness among the general public. Their widespread placement across Bangkok and major provinces ensures extensive coverage, reaching both residential and commercial areas, making them a highly efficient advertising tool.
- Large-Scale Billboards
Prominent outdoor billboards offer excellent visibility and help promote brand recall effectively. Positioned along major roads, intersections, markets, and high-traffic areas in Bangkok, they capture the attention of passersby and motorists.
- Digital Billboards
Digital billboards offer dynamic, motion-based advertisements, similar to television commercials. Strategically positioned in high-traffic urban and business districts, these billboards effectively reinforce brand recognition by displaying the same TVC used on television. This approach targets working professionals, who increasingly consume media through mobile devices and outdoor digital screens during their daily commutes.
Brand Ambassador/ Brand Presenter
To enhance brand image, credibility, and product recognition, the Company strategically selects high-profile celebrities and trending influencers as brand presenters. These well-known figures help to rapidly expand product awareness across a broad audience. In 2024, the Company appointed the following celebrities, artists, and influencers as brand presenters:
- LingLing – Sirilak Kwong
Brand presenter for Cathy Doll products in the category of makeup for lips and cheeks, including, Cathy Doll x LingOrm Give.me.museums, Cathy Doll Not Too Matte Lip, Cathy Doll Bounce Jelly Tint, Cathy Doll Glow Oil Tint, Cathy Doll Filler Lip Booster, Cathy Doll Moistful Bear Lip Glaze, Cathy Doll Shiny Bear Lip Moist.
- Orm - Kornnaphat Sethratanapong
Brand presenter for Cathy Doll products in the category of makeup for lips and cheeks, including, Cathy Doll x LingOrm Give.me.museums, Cathy Doll Not Too Matte Lip, Cathy Doll Bounce Jelly Tint, Cathy Doll Glow Oil Tint, Cathy Doll Filler Lip Booster, Cathy Doll Moistful Bear Lip Glaze, Cathy Doll Shiny Bear Lip Moist.
- Bella - Ranee Campen
Brand presenter for Cathy Doll base makeup products such as Cathy Doll Not Too Matte Slide Cushion SPF50+ PA++++, Cathy Doll Speed White CC Cream SPF50 PA+++, Cathy Doll CC Speed White X3 Powder Pact SPF40 PA+++, Cathy Doll CC Cream Speed Cover SPF50 PA+++, Cathy Doll CC Speed Cover Powder SPF40 PA+++, Cathy Doll CC Cream Anti Acne SPF50 PA+++, and Cathy Doll Acne CC Speed Oil Control Powder.
- Saypan - Jiraporn Buranapong
Brand presenter for Cathy Doll Ultralight Sun Fluid SPF50 PA++++ and Cathy Doll Aqua Sun Non Greasy Body Sun Serum SPF50 PA+++.
- Aum – Thananan Suttitirawut and Kaimook – Nalinee Chaleerin
Duo artists of the Ringpopz from XOXOCITY label, representing Cathy Doll products such as Cathy Doll Wanna Shine Lipstick, Cathy Doll Minimal Lip Smooth, Cathy Doll 2% Hyaluron Lip Mask, Cathy Doll Trio Color Serum, and Cathy Doll CC Lip Serum Color Corrector.
- Mai – Davika Hoorne
Brand presenter for Cathy Doll skincare products including Cathy Doll Tox and Fill Melatonin Serum 9X Peptides, Cathy Doll Reju C Glass Skin Cream 0.2% PDRN, Cathy Doll White Bomb Serum in Cream 5% Niacinamide, and Cathy Doll Melalight Anti Dark Spot Cream 1% Arbutin SPF15.
- Yaya – Urassaya Sperbund
Brand presenter for Cathy Doll sunscreen products such as Cathy Doll Ultra Light Sun Mist SPF50+ PA++++, Cathy Doll Ultra Light Sun Fluid SPF50 PA++++, Cathy Doll Hydrofill Sun Serum SPF50+ PA++++, and Cathy Doll Pure Physical Sunscreen.
- Aimm – Sanpetch Kunakorn
Brand presenter for Cathy Doll products including Cathy Doll Hyaluron Cleansing Oil in Water, Cathy Doll Anti Acne Cleansing Water, Cathy Doll Bright Up Cleansing Water, Cathy Doll Duo Bright Up Micellar & Amino Acid Cleanser, Cathy Doll Duo Hya Micellar & Amino Acid Cleanser, and Cathy Doll Duo Anti Acne Micellar & Amino Acid Cleanser.
- Baifern - Pimchanok Luevisadpaibul
Brand presenter for Baby Bright Sweet Café Shiny Tint, Baby Bright Cloudy Bare Tint, Baby Bright Morning C Color Lip Mask, Baby Bright Rejulight Jelly Tint, Baby Bright Truffle 3in1 Ultra Soft Lip, Baby Bright Lip & Cheek Matte Tint, 5 Oils Vegan Lip Treatment, Barrier Matte Lip Click, Flora Moist to Matte Lip, 8 Glasses Water Gloss, and Hya Glow Lip Balm, MASK FRIENDLY LIP TINT, FIXING PROOF LIQUID LIP, JUICY TOMATO WATER GEL TINT, GENTLE MATTE COLLAGEN LIPSTICK, PRIMER POWDER TINT
- Zee - Pruk Panich
Brand presenter for Baby Bright products in the foundation and concealer categories, including Baby Bright High C Serum Foundation SPF50+ PA+++, Baby Bright Watermelon & Tomato Matte BB Cream SPF45 PA++, Baby Bright Tea Tree Multi Concealer, and Baby Bright Rejulight Bright & Glow Powder Pact SPF50+ PA++++.
Brand presenter for Baby Bright products in the eyebrow category, including Baby Bright Tattoo Eyebrow Liner, Baby Bright Perfect Eyebrow Pencil, Baby Bright Blow Blade Hair Line Pencil, Baby Bright Herbalash Brow and Lash Serum, and Baby Bright Draw and Bright Brow Palette.
- NuNew - Chawarin Perdpiriyawong
Brand presenter for Baby Bright products in the eyebrow and eye category, including Baby Bright Tattoo Eyebrow Liner, Baby Bright Perfect Eyebrow Pencil, Baby Bright Blow Blade Hair Line Pencil, Baby Bright Herbalash Brow and Lash Serum, Baby Bright Draw and Bright Brow Palette, Baby Bright Ocean Eye Glitter, and Baby Bright Citrus Micro Brow & Eyeliner.
Brand presenter for Baby Bright products in the eye category, including Baby Bright Jewel Eyeshadow, Baby Bright Eye Palette 0.7g X 6 Colors, Baby Bright Red Clover Long Lash Mascara, Baby Bright Up and Down Duo Eyeline, Baby Bright Rosy Rose Eyeliner & Eye, Baby Bright Trio Slim Lashbrow Cara & Eyeliner, Baby Bright Big Eye Duo Mascara, and Baby Bright 2 in 1 Tiny & Slim Liner.
- Taew - Natapohn Tameeruks
Brand presenter for Baby Bright products in the skincare category, including Baby Bright Rejulight Eye Roller Serum, Baby Bright Exowhite 8 Hya Booster, and Baby Bright Sculptight Series.
- Anda - Anunta Teavirat
Brand presenter for Baby Bright body care products.
- Lookkaew - Kamollak Sangsubsin
Brand presenter for Baby Bright body care products.
- Saypan - Jiraporn Buranapong
Brand presenter for Jejuvita XStox Fiber Powder.
- Nutt - Nisamanee Lertvorapong
Brand ambassador for Lip It brand.
- Milky - Praiya Anantarasap
Brand ambassador for Lip It x Milky series under Lip It brand.
- Nesty - Nipitpong Rakton
Brand presenter for Catchy Nesty brand.
- Eyeta - Sornsawan Jaimun
Brand presenter for Get Skin brand.
- Nan - Lardapha Tangnimitarna
Brand presenter for Intimi brand.
- Billkin - Putthipong Assaratanakul
Brand presenter for Skynlab products
- PP - Krit Amnuaydechkorn
Brand presenter for Skynlab products
- Saypan - Jiraporn Buranapong
Brand presenter for Hair It by Saypan.
- Charlotte Austin
Brand presenter for Beautilox BB Aura Bright Body Cream, Beautilox CC White Up Body Cream, and Beautilox First Walk Body Glow Serum.
- Pai Liu - Kamonwalai Prajakrattanakul
Brand presenter for Beautilox Invisiblur White Up Filter Cream and Beautilox Sub Sub Anti Cellulite and Firming Cream.
- Aoom - Thaweeporn Phingchamrat
Brand presenter for Beautilox BB Aura Bright Body Cream, Cobra Farrah Extreme Mascara, and Miss Drama Clean Lash & Brow Remover.
- Meena - Rina Chatamonchai
Brand presenter for Beautilox Glass Skin Peel-Off Mask, Beautilox CC White Up Body Cream, and On Stage Illusion Matte Cushion.
- Tia Li - Taveepanichpan
Brand presenter for Beautilox Draw & Flick Micro Brow.
- Vanessa - Natcha Wenk
Brand presenter for Beautilox Ocean Wave Mascara.
- Earn - Pattaravadee Boonmeesup
Brand presenter for Beautilox High Bun Mascara.
- Snack Ajcharee Srisuk
Brand presenter for Beautilox On Stage Illusion Matte Cushion.
- Ket - Ketwalee Phonbodi
Brand presenter for Beautilox On Stage Illusion Matte Cushion.
- Dr. Tor - Panupong Pattarakultawee
Brand presenters for Dr.NIKS brand.
- Dr. Poom - Poom Visutjindaporn
Brand presenters for Dr.NIKS brand.
- Dr. Tao - Pongsakorn Jumwong
Brand presenters for Dr.NIKS brand.
- Nune - Noppaluck Kunthawatchai
Brand presenters for Dr.NIKS brand.
- Dr. Joe - Dissapong Panithaporn
Brand presenter for ACCA brand.
- Dr. Joe - Dissapong Panithaporn
Brand presenter for Dr.DSP brand.
- Aof - Surasak Vattanasiri
Brand presenters for Browit Forever Series.
- Thanapath Sumromjit
Brand presenters for Browit Forever Series.
- Kritsana Boonroth
Brand presenters for Browit Forever Series.
- Noppakorn Petlump
Brand presenters for Browit Forever Series.
- Thanachok Siriveeraphan
Brand presenters for Browit Forever Series.
- Tasaneewan Preeprem
Brand presenters for Browit Forever Series.
- Inc - Mathawee Ratanawijit
Artists from Pretzelle, under Studio 54 Records, representing THA by Nongchat lipstick products.
- Aumaim - Aunyarin Chaianansopon
Artists from Pretzelle, under Studio 54 Records, representing THA by Nongchat lipstick products.
- Grace - Apisara Chompoosri
Artists from Pretzelle, under Studio 54 Records, representing THA by Nongchat lipstick products.
Marketing Communication Activities
In 2024, the Company consistently launched marketing promotions aimed at deepening relationships with target audiences, thereby boosting consumer engagement and fostering stronger brand loyalty.
The "Use HAIR IT, Love It" campaign ran from January 18 – February 13, 2024, offering a chance for WATSONS’ consumers to win luxury prizes, including a Louis Vuitton item and 44 exclusive rewards worth over Baht 135,000. This initiative aimed to boost brand awareness and drive sales growth for HAIR IT products.
Held on February 2, 2024, at BEAUTRIUM SIAM SQUARE, this event featured popular celebrities Zee – Pruk Panich and NuNew - Chawarin Perdpiriyawong. The campaign aimed to boost sales for BABY BRIGHT eye and brow products while strengthening brand engagement.
From February 9–11, 2024, at Tops Central Pinklao, customers could exchange any used toothpaste tube, regardless of brand or size, for a 50g SKYNLAB Premium Fresh Smile toothpaste. This campaign aimed to increase brand awareness and boost sales for SKYNLAB, while supporting environmental sustainability efforts.
On February 23, 2024, at Srinakharinwirot University, CATCHY NESTY supported The Shadow of Acasia, an environmental awareness initiative for the modern world. As part of the event sponsorship, the brand gave away 200 I HAVE WATER MINERAL TINT lip products to attendees.
On February 24, 2024, at Big C Ratchadaphisek, Karmart hosted an Exclusive Lucky Fan event, offering five lucky winners the chance to meet DAOU OFFROAD up close. The event aimed to boost sales and enhance brand visibility.
On February 29, 2024, CATCHY NESTY officially launched the I HAVE WATER MINERAL TINT at EVEANDBOY, Big C Ratchadamri (1st floor). The event aimed to increase brand awareness and drive product sales.
On March 7, 2024, LIPIT Tint Me Healthy Balm was awarded the Watsons HWB Awards 2024 for being the Best-Selling Lip Balm at Watsons. Recognized as the most popular nourishing lip balm of the year, LIPIT continues to be the go-to choice for hydrated, beautiful lips.
On March 11, 2024, Cathy Doll launched the Vit C Ampoule Series exclusively at EVEANDBOY Mega Bangna (1st Floor). The event featured a dedicated product booth and special appearances by top beauty influencers, including Baroctar, Hypesompobbk, Nisamanee_nutt, NN.lardapha, Sekiofficial, and Soundtiss, to promote the new skincare line and accelerate sales.
On March 17, 2024, BABY BRIGHT hosted an exclusive live event featuring Zee – Pruk Panich and NuNew - Chawarin Perdpiriyawong at EightEight Studio. The event was broadcast live via LazLive, aiming to boost brand awareness and drive sales for BABY BRIGHT’s eyebrow and eye makeup products.
From March 18 to April 5, 2024, LIPIT partnered with Taobin to create a unique experience where customers could enjoy Lip IT-inspired beverages at Taobin vending machines. Each menu item was crafted based on the signature scents of Lip IT products. Customers who tried all 10 menu items received LIP IT products valued up to Baht 1,500 as a special reward.
On March 30, 2024, BOYA sponsored the Eclaire Festival Birthday Event: Pretty Pickup Racing at CDC, Liab Duan Raminthra Expressway. The event featured a BOYA booth, where attendees could experience and receive free product samples, boosting brand awareness and engagement.
On March 30, 2024, Cathy Doll sponsored the Eclaire Festival Birthday Event at CDC, Raminthra to promote its sunscreen product line. Featuring products including Cathy Doll Ultra Light Sun Fluid SPF50 PA++++ and Cathy Doll Aqua Sun Whitening Body Sun Serum SPF50 PA+++, the event successfully enhanced brand visibility and consumer awareness.
On April 5, 2024, Catchy Nesty launched its I HAVE WATER MINERAL TINT at BEAUTRIUM, Central Nakhon Pathom. The event aimed to boost brand awareness and engage with consumers through product demonstrations and promotions.
On April 20, 2024, BEAUTILOX celebrated its Grand Opening at EVEANDBOY, MEGA BANGNA (1st Floor) with the official launch of its brand presenter, Charlotte Austin. The event aimed to enhance brand visibility and drive sales through promotional activities and consumer engagement.
On May 25, 2024, BOYA set up a promotional booth at the CRYSTALDREAM LOOKKAEW BIRTHDAY EVENT held at Grand Hall, True Digital Park (3rd Floor). The event served as a platform to enhance brand awareness and engage with consumers.
On May 30, 2024, BEAUTILOX hosted the BEAUTY OF THE SKIN event at BEAUTRIUM, Seacon Bangkae (1st Floor), featuring Charlotte Austin as a special guest. The event aimed to boost brand awareness and drive sales for BEAUTILOX through direct consumer engagement.
On June 8, 2024, HAIR IT participated in FU ME FEST at Union Hall, 6th Floor, Union Mall Ladprao, featuring Sp Saypan as a special guest. The event was intended to enhance brand visibility and drive sales through direct consumer engagement.
On June 9, 2024, SKYNLAB hosted a live event featuring PP - Krit Amnuaydechkorn at EightEight Studio. The event, in collaboration with Watsons, aimed to boost brand awareness and drive sales through interactive consumer engagement.
On June 9, 2024, LIPIT participated in FU ME FEST, a large-scale event presented by The Concert. The festival brought together top influencers from various multiverses, creating an engaging platform to boost brand visibility and connect with a diverse audience.
From June 10 to December 15, 2024 (excluding August to October 2024), Reunrom showcased its products as a sponsor of Fah Jarod Sai The Musical at Rachadalai Theatre, Esplanade Ratchada. A dedicated booth was set up to enhance brand awareness and engage with theatergoers.
On June 13, 2024, Dr.Niks, in collaboration with Karmart, participated in Cosmoprof CBE ASEAN Bangkok at Queen Sirikit National Convention Center. The event featured renowned dermatologists, including Dr. Tor - Panupong Pattarakultawee, Dr. Poom - Poom Visutjindaporn, Dr. Tao - Pongsakorn Jumwong, and Nune - Noppaluck Kunthawatchai, to promote the brand and its skincare innovations.
On June 13, 2024, ACCA by Dr.DSP, in collaboration with Karmart, participated in Cosmoprof CBE ASEAN Bangkok at Queen Sirikit National Convention Center. The event featured Dr. Joe - Dissapong Panithaporn, who joined to promote the brand and showcase its dermatologically developed skincare solutions.
On June 14, 2024, Cathy Doll proudly joined WATSONS PRIDE TO BE MORE, celebrating diversity and equality at Siam Square Soi 5. Representing the brand, Seki (Seki Makeup Artist), a renowned beauty blogger and makeup artist, participated in the parade to promote Cathy Doll Vit C Ampoule. Attendees had the opportunity to engage with the brand, capture memorable moments, and participate in interactive booth activities with exclusive giveaways.
On June 23, 2024, SKYNLAB contributed to the "Good Teeth CU17" initiative to promote better oral hygiene at Rajaprajanugroh 45 School in Kanchanaburi Province. As part of the Company’s corporate social responsibility efforts, premium oral care products worth Baht 140,402 were donated to support students' dental health and well-being.
On June 23, 2024, BABY BRIGHT hosted an exclusive event at EVEANDBOY MEGA BANGNA, featuring Zee – Pruk Panich and NuNew - Chawarin Perdpiriyawong. The event aimed to boost sales and brand awareness, particularly for BABY BRIGHT’s eyebrow and eye makeup products
On June 29, 2024, Karmart participated in the Tops of Beauty event at Central Westgate, 1st-floor promotion area. The event featured an Exclusive Lucky Draw with Ford & Pete, aiming to boost sales and enhance brand visibility among consumers.
On July 7, 2024, BABY BRIGHT hosted a live streaming event on TIKTOK (malinmlnka) featuring Miss Grand Thailand 2024 contestants, Lin - Malin Chara-Anan and Baimint - Kittiyapron Fungmee. The event aimed to promote REJULIGHT JELLY TINT and ROSY ROSE EYELINER & EYE, boosting brand awareness and product sales.
On July 19, 2024, CATCHY NESTY introduced its latest product, Jok Jok Shiny Tint, exclusively at EVEANDBOY Zpell Rangsit. The launch aimed to enhance brand visibility and drive sales among beauty enthusiasts.
On July 25, 2024, LIPIT celebrated the grand opening of its new branch at Central Chaengwattana. To mark the occasion, the brand distributed 200 free LIPIT products, engaging beauty lovers and boosting brand awareness.
On July 25, 2024, CATCHY NESTY participated in Watsons' 28th Anniversary event, showcasing its latest products and engaging with consumers to enhance brand visibility and drive sales.
On July 27, 2024, BOYA sponsored The Falling Moment Concert – Anda Lookkaew at Ultra Arena, 5th Floor, Bravo BKK (Show DC). The event featured exclusive giveaways, including concert tickets for lucky winners, aimed at increasing brand awareness and engagement with consumers.
On July 27, 2024, LIP IT celebrated International Lipstick Day at EVEANDBOY Siam Square One with the Lip & Boy Event. The brand distributed over 100 lipsticks and hosted exciting giveaway activities to engage with customers and enhance brand awareness.
On August 2, 2024, BABY BRIGHT hosted a promotional booth and sales activities at EVEANDBOY Platinum to enhance brand visibility and boost sales of the Flora Moist to Matte Lip collection.
On August 2, 2024, CATCHY NESTY participated in the grand opening of BEAUTRIUM at Silom Complex, Ground Floor by giving away 100 Jok Jok Shiny Tint products to celebrate the new store launch.
On August 6, 2024, BROWIT hosted an exclusive workshop with renowned makeup artist NONGCHAT at Chatrium Grand Bangkok to express gratitude to loyal customers for their continuous support of BROWIT BY NONGCHAT.
On August 21, 2024, BOYA hosted a live launch event at EightEight Studio, Rama 9, introducing Lookkaew - Kamollak Sangsubsin as the brand’s first-ever presenter. Thirty lucky winners attended the event, watched the exclusive live stream, and participated in special activities. The event aimed to boost sales and strengthen brand awareness for BOYA.
On September 7, 2024, HAIR IT hosted an exclusive pop-up event at EVEANDBOY, The Underground Siam Square One, featuring Sp Saypan. The event aimed to increase brand awareness and drive sales for HAIR IT through direct consumer engagement and product promotion.
On September 21, 2024, LIPIT invited beauty enthusiasts to discover their perfect personal color at Watsons, The Mall Bangkapi. Customers who purchased any LIPIT product worth Baht 300 or more per receipt at Watsons had the chance to win an exclusive free Personal Color Analysis session with experts. The offer was limited to the first 20 Watsons Club members.
On September 25, 2024, Cathy Doll unveiled its Give Me Museums Series, a collaborative collection with renowned impressionist artist Oil - Khontarat Techatraisorn, the creator of GIVE.ME.MUSEUMS. The launch took place at BEAUTRIUM Siam Square, The Ultimate Beauty Flagship Store (2nd Floor). The event featured top beauty bloggers and influencers, led by nisamanee_nutt, along with over 50 KOLs, who participated in exclusive activities and promotions. Attendees who purchased products at the event were able to join interactive games and giveaways, making the launch an immersive experience that introduced the Cathy Doll X Give Me Museums Series to a wider audience.
On September 27, 2024, BEAUTILOX hosted an exclusive Bright Skin Live event featuring Charlotte Austin at EightEight Studio. The live session promoted brand awareness and boosted sales by offering viewers insights into BEAUTILOX's skincare innovations while engaging directly with the audience through interactive activities.
From October 4–26, 2024, HAIR IT BY SAYPAN presented the Shop & Win campaign, giving customers the chance to win a Dyson product and other exclusive prizes—26 rewards totaling over Baht 49,520. The initiative aimed to increase brand awareness and boost sales for HAIR IT by encouraging customers to explore premium hair care products while enjoying exciting giveaway opportunities.
On October 4, 2024, Nan - Lardapha Tangnimitarna joined the Intimi x EVEANDBOY event at EVEANDBOY Zpell Rangsit to promote Intimi Feminine Intimate Wash, Masculine Intimate Wash, and Underarm & Bikini Line Whitening Toner. This event aimed to boost sales and enhance brand awareness for Intimi, emphasizing its specialized intimate care solutions.
On October 5, 2024, The BROWIT “FOREVER MORE” event at EVEANDBOY, Mega Bangna branch, featured Nongchat unveiling the Forever Series for the first time. The event included special activities crafted to increase awareness and promote the products in the FOREVER series.
On October 8, 2024, Nan - Lardapha Tangnimitarna joined the 13th-anniversary celebration of Beautrium at the Siam branch. The event aimed to boost sales and promote Intimi products, including Feminine Intimate Wash, Masculine Intimate Wash, and Underarm and Bikini Line Whitening Toner.
On October 8, 2024, Dr.Niks joined the 13th Anniversary Celebration of BEAUTRIUM Siam with presenters including Dr. Tor - Panupong Pattarakultawee, Dr. Poom - Poom Visutjindaporn, Dr. Tao - Pongsakorn Jumwong, and Nune - Noppaluck Kunthawatchai. This event aimed to boost sales and enhance brand awareness for Dr.Niks, reinforcing its expert positioning in professional skincare solutions.
On October 8, 2024, Catchy Nesty participated in BEAUTRIUM’s 13th Anniversary Celebration, joining the event to increase brand awareness and engage with consumers, further solidifying its young presence in the beauty market.
On October 9, 2024, LIP IT hosted its official launch event in Japan at House of OMOTESANDO, Shibuya, Tokyo, to strengthen brand awareness in the Japanese market. Following its retail expansion into 300 Don Quijote stores nationwide, the launch event brought together Japanese influencers and buyers to introduce Click Click Lava Lip, which officially hit the shelves on September 13, 2024.
On October 17, 2024, BABY BRIGHT participated in the grand opening of 7ELEVEN Pracha Uthit 17, in collaboration with 24SHOPPING. The event featured a promotional booth and sales activities to enhance brand awareness and boost sales of EXOWHITE 8 HYA BOOSTER, EXOWHITE CUSHION BRUSH, and FLORA MOIST TO MATTE LIP.
On October 18, 2024, CATCHY NESTY joined Beautrium’s grand opening at Central Mahachai, led by Nesty Spicy, the brand’s co-founder. To mark the occasion, the event featured an exclusive giveaway of 100 lip tints, fostering greater brand awareness and engaging with consumers.
On October 27, 2024, Cathy Doll hosted an exclusive "Invitation Only" event at Empire Tower, 55th floor, featuring LingLing – Sirilak Kwong and Orm - Kornnaphat Sethratanapong. The event aimed to boost sales and brand engagement for Cathy Doll’s latest beauty collections, including the Give.Me.Museums Blooming Eye Palette, Blur Cheek Balm, Flower Drop Dewy Balm, Cheers Around Trio Eye Palette, Bounce Jelly Tint, Trio Color Serum, amongst various lip and cheek products.
On October 30, 2024, BEAUTILOX hosted an exclusive live event at BEAUTRIUM Siam Square Flagship Store, featuring Charlotte Austin. The event aimed to boost brand awareness and drive sales, highlighting BEAUTILOX’s latest beauty innovations.
On October 30, 2024, BABY BRIGHT hosted the Secret of Scent Skin event at EightEight Studio, Rama 9, featuring Anda as the brand’s new presenter. 30 lucky participants were invited to this exclusive live event, which aimed to promote the brand and boost sales through engaging activities and product showcases.
On October 31, 2024, THA BY NONGCHAT collaborated with PRETZELLE for the "Nudy Bling Special with PRETZELLE" event at EVEANDBOY Zpell, 1st floor. This event aimed to increase brand awareness and promote the THA BY NONGCHAT lipstick collection through engaging activities and interactions with the attendees.
On November 3, 2024, SKYNLAB hosted the "Premium Smile Care" event at Big C Ratchadamri, featuring PP - Krit Amnuaydechkorn. The event aimed to boost brand awareness and increase sales for SKYNLAB through direct consumer engagement and promotional activities.
On November 6, 2024, BABY BRIGHT collaborated with Miss Grand Thailand 2024, featuring Lin - Malin Chara-Anan, in a live-stream session on TikTok (@malinmlnka). The event aimed to enhance brand awareness and boost sales for BABY BRIGHT products, specifically REJULIGHT JELLY TINT and ROSY ROSE EYELINER & EYE.
From November 8, 2024, to February 8, 2025, Reunrom hosted the Scented Journey in the Vineyard Exhibition, showcasing its room diffuser collection inspired by five vineyard scents: Khao Yai, Ratchaburi, Suan Phueng, Nakhon Ratchasima, and Phu Ruea. The event introduced Reunrom’s new product line and celebrated the grand opening of the first-ever Reunrom Flagship Store at Reunrom Café, Song Wat.
On November 10, 2024, BABY BRIGHT collaborated with Win Cosmetics Chiang Mai to celebrate Win Cosmetics’ 29th anniversary. The event, held at Win Cosmetics Chiang Mai (Jang Hua Lin branch), featured Taew - Natapohn Tameeruksas a special guest to engage with attendees and boost product awareness and sales.
On November 15, 2024, Intimi participated in EVEANDBOY’s 19th anniversary celebration at EVEANDBOY Siam. Special guest, Nan - Lardapha Tangnimitarna, attended the event to engage with customers and promote Intimi Feminine Intimate Wash, Masculine Intimate Wash, and Underarm & Bikini Line Whitening Toner, aiming to enhance brand awareness and drive sales.
On November 21, 2024, THA by Nongchat collaborated with PRETZELLE to release the music video for “(Para)Noid”, featuring celebrity makeup artist Nongchat. This collaboration aimed to promote the THA by Nongchat lipstick collection, enhancing brand visibility and engaging a wider audience through integration of music and beauty.
On November 22, 2024, KARMART celebrated its 15th anniversary with an exclusive event featuring Bella Ranee Campen, LingLing – Sirilak Kwong, Orm - Kornnaphat Sethratanapong, Namping Napatsakorn Pingmuang, and Keng - Harit Buayoi—brand presenters of Cathy Doll. The event included a special campaign where customers had the opportunity to win exclusive invitations by purchasing designated products. This initiative aimed to boost sales in foundation, color cosmetics, and eyebrow & eye makeup categories while strengthening overall brand engagement.
On November 22, 2024, Dr. Tor - Panupong Pattarakultawee, Dr. Poom - Poom Visutjindaporn, Dr. Tao - Pongsakorn Jumwong, and Nune - Noppaluck Kunthawatchai joined the 15th anniversary celebration of KARMART at ICONSIAM. The event aimed to promote Dr.Niks products, enhance brand visibility, and drive sales through exclusive engagements with leading skincare professionals.
On November 22, 2024, Nan - Lardapha Tangnimitarna joined the 15th anniversary celebration of KARMART at ICONSIAM to promote Feminine Intimate Wash, Masculine Intimate Wash, and Underarm and Bikini Line Whitening Toner. The event aimed to enhance brand awareness and boost sales through exclusive brand engagement activities.
On November 22, 2024, Dr. Joe - Dissapong Panithaporn participated in KARMART’s 15th anniversary celebration at ICONSIAM to promote ACCA by Dr.DSP. The event aimed to enhance brand awareness and drive sales through exclusive promotional activities
On November 22, 2024, GET SKIN unveiled its latest products at KARMART’s 15th ANNIVERSARY "A SYMPHONY OF TIMELESS BEAUTY" at River Park, ICONSIAM. This event marked the brand’s official debut, marking its official presence in the beauty industry while engaging with consumers and industry professionals.
On November 28, 2024, Browit by Nongchat proudly served as a main sponsor in a beauty skill enhancement program in collaboration with DIPROM (Department of Industrial Promotion, Ministry of Industry). The program, led by celebrity makeup artist Nongchat, focused on upskilling and reskilling participants in advanced makeup techniques. This initiative aimed to empower individuals with professional makeup skills, enhance career opportunities, and provide valuable insights into beauty artistry, particularly in the pageant industry.
On November 29, 2024, Catchy Nesty hosted a special in-store event at EVEANDBOY Mega Bangna. Customers who purchased any Catchy Nesty product received an exclusive keychain and the opportunity to take a photo with Nesty Spicy, the brand’s co-founder. This event was limited to 100 lucky participants, creating an exciting and engaging brand experience.
On November 30, 2024, at Novotel Rangsit, LipIt collaborated with Miss Grand Bangkok 2025 contestants for an exclusive beauty and business workshop. The event featured content creation sessions, a LIVE sales challenge for LipIt x Milky, and an interactive workshop where contestants showcased their sales skills. The top-performing contestant received a cash reward, reinforcing LipIt’s commitment to empowering beauty entrepreneurs.
On December 2, 2024, Lip It proudly supported the Miss Grand Bangkok 2025 pageant by presenting the Best Seller Award. The winner, Mint - Panrada Ratchataworaphat, achieved the highest sales during the LipIt x Milky live-selling event. In recognition of this outstanding performance, LipIt awarded a cash prize of Baht 10,000, celebrating her success and dedication.
On December 18, 2024, GET SKIN hosted a live session on TikTok via the channel @eyetayungmaitaii. The event aimed to engage audiences, showcase the brand’s latest products, and boost sales through interactive live streaming.
On December 26, 2024, SKYNLAB hosted an exclusive Premium Fresh Smile Live session with Billkin at BEAUTRIUM Siam Square Flagship Store at 6:30 PM. The event aimed to raise brand awareness and drive sales through interactive live engagement.
Browit by Nongchat honourably sponsored Miss Trans Thailand, reinforcing its commitment to empowering trans women and advocating for social equality while enhancing brand visibility.
As a sponsor of Mister Supranational Thailand, Browit by Nongchat continues to champion inclusivity and diversity, aligning with the brand’s mission to support equal opportunities.
In celebration of Miss Tiffany’s Universe's 25th anniversary, Browit by Nongchat supported the event under the theme “The Future is Yours”, promoting self-expression, confidence, and empowerment while reinforcing its brand presence.
