Cathy Doll Launches 'Bear Collection' at 'Bear-It Beautiful' Experiential Event in Manila

MANILA, Philippines – April 2025 — Beauty got a whole lot cuter as Cathy Doll unveiled its newest “Bear Collection” in a BEAR-y fun and creative way during the “Bear-It Beautiful” experiential launch held at Bakebe PH. The event gathered top influencers, media friends, and dollies alike in an afternoon filled with charm, color, and cake-decorating flair—topped with the delightful presence of Alexa Ilacad, the newest face of Cathy Doll.

Hosted by beauty content creator Nikki Tiu, the event kicked off with a warm welcome from Lifestrong Marketing Inc. COO Ms. Margaret Lee, who teased the launch of the new collection with her signature wit and energy. “I know everyone will like it BEAR-y much!” she quipped, giving guests a hint of the cuteness and color that awaited them.

The spotlight then turned to Alexa Ilacad, Cathy Doll’s newest Gen Z ambassador and a breakout star of Liwanag sa Dilim, who graced the event with her presence and even serenaded attendees with a special live performance. Alexa’s energy brought life to the venue as she mingled with fans and influencers, later revealing the stars of the event: Shiny Bear and Big Bear Balm—the two fun and playful new additions to Cathy Doll’s lineup.

To bring the collection to life, guests were invited to a unique cake decorating activity—perfectly aligned with the “Bear-It Beautiful” theme. Each cake became a canvas for creativity, decorated with bear-inspired toppers and pastel frosting. Alexa herself took part in choosing the Best Cake winner, sharing warm comments and encouragement with every guest.

The event closed with heartfelt remarks from Clarince David, Senior Brand Marketing of Lifestrong Marketing Inc., who thanked all the attendees for making the launch extra sweet. “Let’s spread the BEAR-y cute Bear Collection of Cathy Doll to all!” she said, as guests moved on to enjoy the experiential table where they got first dibs on trying out upcoming products of Cathy Doll.

The “Bear-It Beautiful” event perfectly captured the playful spirit of Cathy Doll—empowering young beauty lovers to express themselves authentically, with a touch of creativity and a whole lot of cuteness.

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