Cathy Doll Launches 'THE SUN DON'T CARE' Campaign with a Landmark Summer Pop-Up Event

Bangkok, Thailand – April 2026 – Cathy Doll kicked off the summer season with the launch of its 'THE SUN DON'T CARE' campaign, reinforcing its position as one of Thailand's leading sun care brands through a vibrant pop-up event held on April 4–5, 2026, at the Sky Walk of Siam Square One.

Transforming the Sky Walk into a dynamic 'Sunproof Runway,' the event invited visitors to celebrate confidence under the sun through immersive brand experiences and interactive activities. Inspired by the campaign's message, 'THE SUN DON'T CARE,' the activation encouraged everyone to embrace their individuality and enjoy the outdoors with confidence—regardless of skin tone or the intensity of the sun.

The event also showcased Cathy Doll's best-selling sun care collection, allowing visitors to discover the brand's innovative UV protection products while experiencing its bold, playful approach to beauty and self-expression.

With the 'THE SUN DON'T CARE' campaign, Cathy Doll continues its commitment to empowering consumers to face every sunny day with confidence, proving that great sun protection is the key to enjoying life without limits.