Press Release

BROWIT Launches 'Chef Series' with Bold Character Transformations and Unstoppable Glam

Bangkok, Thailand — February 26, 2025 – BROWIT by Nongchat, the cosmetics brand founded by renowned makeup artist Nongchat (Chatchai Peangapichart), unveiled its latest campaign, “Jae Kob Banglamphu vs. Pi Yo Studiyo Bar,” showcasing powerful character transformations using the brand’s newly launched Chef Series collection.

The campaign creatively reimagines two beloved personalities—Jae Kob, the iconic food vendor from Banglamphu, and Pi Yo, the flamboyant bartender from Studiyo Bar—by expressing their unique charm through makeup artistry. These character-driven looks highlight the versatility of the Chef Series, featuring:

  • Chef Eyebrow Pencil – An ultra-slim angled eyebrow pencil (0.1 mm) with built-in blade and spoolie for precise definition
  • Chef Gel Eyeliner – A soft-textured, angled-tip (1.3 mm) pressed powder eyeliner offering easy control and glide
  • Chef Eyeshadow Dip – A high-shimmer, waterproof liquid eyeshadow available in nine vivid shades with long-lasting wear

The campaign received an overwhelmingly positive response online, praised for its creativity, relatability, and bold inclusivity. It reinforces BROWIT’s belief that beauty, charm, and confidence are for everyone—regardless of gender, age, or profession.

For more information on the Chef Series, visit: www.karmarts.co.th