Press Release

HAIR IT x 7-ELEVEN Hosts 'Emergency Hair Repair Pop-Up Booth,' Delivering Premium Hair Care Experience

Bangkok, Thailand — February 27–28, 2026 — HAIR IT, a leading hair care brand under Karmart, partnered with 7-ELEVEN to host the special event “Emergency Hair Repair Pop-Up Booth” at 7-ELEVEN Charansanitwong 11 branch. The two-day event offered consumers an exclusive opportunity to experience premium hair care services in a convenient retail setting.

The pop-up booth operated from 3:00 PM to 8:00 PM, providing participants with express hair repair treatments along with personalized hair care consultations from professional experts. The initiative aimed to deliver immediate solutions for damaged hair while educating consumers on effective hair care routines.

Adding excitement to the event, SP Saypan, the founder of HAIR IT, made a special appearance to meet fans at the booth, creating memorable and engaging moments throughout the activation.

Customers who purchased HAIR IT products exclusively at the 7-ELEVEN Charansanitwong 11 branch were eligible to present their receipt at the booth to redeem special services or complimentary gifts. Redemption privileges were limited each day and subject to the company’s terms and conditions.

The event attracted strong interest and participation, with a lively and welcoming atmosphere throughout. This successful activation further reinforces HAIR IT’s positioning as a consumer-centric hair care brand committed to accessibility, innovation, and personalized beauty experiences.