On 26 January 2025, HAIR IT, a trending haircare line under Karmart’s brand portfolio, launched a vibrant street activation campaign at Siam Square, one of Bangkok’s most iconic shopping districts. The event featured large-scale product sampling, live brand engagement, and influencer-led promotions, drawing a high level of consumer attention.

The Campaign, themed under #HairItTransforms, invited passersby to receive free samples from the HAIR IT range by simply following the brand’s official channels. Featured giveaway items included:

• Hya Keratin Intensive Hair Treatment (12 g)
• Silky Plus Recovery Hair Treatment (12 g)
• Silky Plus Leave-In Conditioner & Hair Sleeping Mask (7 g)

The activation forms part of HAIR IT’s strategic partnership with Watsons Thailand, supporting the ongoing “Second Item for 1 Baht” in-store promotion. This initiative reflects Karmart’s continued commitment to building strong consumer brand affinity through high-visibility experiential marketing.

Lip it. x MILKY Campaign Delivers a Delightful “Milkshake Makeover” Experience with Nutt Nisamanee and Milky Praiya at Beautrium Siam Square

On 28 January 2025, Lip it., the trend-forward cosmetics brand, teamed up with the beloved character MILKY to host a charming and engaging event under the campaign “Milkshake Makeover with Lip it. x MILKY” at Beautrium Siam Square Flagship Store.

The event featured two of Thailand’s most popular influencers, Nutt – Nisamanee Lertvorapong and Milky – Praiya Anantarasap, who brought vibrant energy, close-up fan interactions, and a joyful atmosphere throughout the day.

A key highlight of the event was a special milkshake-making activity, where guests were treated to a live demomstrations of a limited-edition milkshake recipe crafted exclusively for this campaign. The excitement continued with a special appearance by Tengneung – Kanist Piyapaphakornkoon, joined in the event and showcased his milkshake skills in a relaxed and lively setting.

The event also surprised attendees with a Lucky Draw, where lucky winners received exclusive makeup sessions with Nisamanee and Milky, along with a complete set of Lip it. x MILKY lip products in all shades.

This collaborative campaign reflects Lip it.’s continued commitment to developing products that resonate with the new generation of consumers combining quality, playful experiences, and lifestyle-driven communication that aligns with modern beauty lovers.

BEAUTILOX and Miss Grand Thailand 2025 Host Workshop to Empower 77 Beauty Queens as Digital Content Creators

On 4 February 2025, BEAUTILOX, a makeup brand under Karmarts Public Company Limited, partnered with the Miss Grand Thailand 2025 pageant to organize a specialized workshop aimed at enhancing digital content creation skills for all 77 provincial contestants.

The workshop provided participants with hands-on training in video content creation, practical filming techniques, and strategies for building an authentic personal brand online. Through interactive sessions, contestants also explored ways to develop their on-camera presence and communicate effectively across digital platforms.

This initiative supports BEAUTILOX’s ongoing commitment to empowering modern women with the tools to thrive in today’s digital landscape highlighting the brand’s belief in beauty with purpose, confidence, and influence.

On 26 February 2025, BROWIT by Nongchat, a cosmetics brand founded by renowned makeup artist Nongchat Chatchai Peangapichart, unveiled its latest campaign, “Jae Kob Banglamphu vs. Pi Yo Studiyo Bar,” showcasing powerful character transformations using the brand’s newly launched Chef Series collection.

The campaign creatively reimagines two beloved personalitiesJae Kob, the iconic food vendor from Banglamphu, and Pi Yo, the flamboyant bartender from Studiyo Bar expressing their unique charm through makeup artistry. These character-driven looks highlight the versatility of the Chef Series, featuring:

• Chef Eyebrow Pencil – An ultra-slim angled eyebrow pencil (0.1with built-in blade and spoolie for precise definition
• Chef Gel Eyeliner – A soft-textured, angled-tip (1.3pressed powder eyeliner offering easy ease of control and smooth application
• Chef Eyeshadow Dip – A high-shimmer, waterproof liquid eyeshadow available in nine vivid shades with long-lasting wear

The campaign received an overwhelmingly positive response online, praised for its creativity, relatability, and bold inclusivity. It reinforces BROWIT’s belief that beauty, charm, and confidence are for everyoneregardless of gender, age, or profession.

On 3 March 2025, Cathy Doll organized the “Cathy Doll x MaxkyBas: Tops in Love” event at Central Westgate, featuring two popular actors, Maxky Ratchata Pichetshote and Bas Hatsanat Piniwat, who delighted fans with charming moments and engaged closely with attendees throughout the event.

During the event, fans enjoyed discovering the beauty products used by the two actors, such as the Cathy Doll CC Cream worn by Maxky and the Vit C Plumping Lip Oil shade by Bas, which created a glossy and vibrant lip look throughout the event.

Cathy Doll expresses its sincere appreciation to everyone who joined the event and contributed to the lively atmosphere filled with cheers, smiles, and happiness. The brand was delighted to see participants enjoying the activities and sharing memorable moments together.

Baby Bright and Beautrium Host “Enchanted Forest Night” to Deepen Brand Connection Through Fan Power

On 7 March, 2025, Baby Bright, a leading beauty brand under Karmarts Public Company Limited, joined forces with beauty retail chain Beautrium to host an exclusive, experience-driven marketing event titled “Enchanted Forest Night with ZeeNuNew” at Wang Hinghoi, a nature-themed restaurant in the heart of RCA.

This immersive fan event brought together Baby Bright’s community for a memorable evening featuring the brand’s top celebrity presenters, ZeeNuNew, one of Thailand’s most beloved duos. Guests enjoyed interactive moments, mini-games with special prizes, and an intimate private fine dining experience in a warm and elegant atmospheremaking it one of the most exclusive events of the season.

More than a short-term sales activation, the campaign underscored Baby Bright’s long-term vision to connect emotionally with consumers through real-world experiences. The event reflects the brand’s commitment to building a strong and relatable presence in the hearts of modern consumers, who value both quality and meaningful engagement.

Baby Bright continues to innovate marketing campaigns that address not only beauty needs but also the emotional resonance of its audienceaffirming its position as a brand that truly “understands users” and grows alongside its community.

BEAUTILOX and Miss Grand Thailand 2025 Celebrate “Beauty Locked In” Campaign with The Best Review Awards

On 7 March 2025, BEAUTILOX, a cosmetics brand under Karmarts Public Company Limited, continued its partnership with Miss Grand Thailand 2025 through the “Beauty Locked In” campaign, spotlighting contestants who excel in beauty content creation.

The campaign culminated in the BEAUTILOX The Best Review Award, recognizing three outstanding contestants for their creativity, presentation skills, and ability to authentically communicate the value of BEAUTILOX products.

Winners were selected by a panel of judges based on originality, storytelling techniques, and the overall impact of their product review content.

This initiative reflects BEAUTILOX’s ongoing mission to empower modern beauty queens to become confident creators and influential voices in the digital beauty space.

On 29 March 2025, BOYA participated in the Eclair Festival “Songkran Na Harn Mor Lam”, held at RCA Central Park. The event featured vibrant entertainment inspired by traditional Mor Lam culture, creating a lively and festive atmosphere in celebration of the upcoming Songkran season.

During the festival, BOYA captured and shared highlights from the event, showcasing the energetic ambiance and engaging activities that attracted a large number of attendees. The activity helped enhance brand visibility while connecting the brand with consumers through a fun and culturally themed experience.

Cathy Doll and EVEANDBOY Unveil “COLOR CARE” Collection with Star-Studded Launch Event at SQ1 Flagship

On 30 March, 2025, Cathy Doll, a leading beauty brand under Karmarts Public Company Limited, officially launched its latest “Cathy Doll x EVEANDBOY COLOR CARE” collection with a vibrant grand opening event at EVEANDBOY The Underground SQ1, LG Floor (Flagship Branch).

The event showcased Cathy Doll’s newest product lineup and featured a series of exclusive fan experiences. The atmosphere was filled with energy, excitement, and strong support from attendees and beauty lovers.

A key highlight was the live opening performance by Cathy Doll’s top-tier brand presenters, including:

• Bella - Ranee Campen
• Keng - Harit Buayoi
• Namping - Napatsakorn Pingmuang
• Aim - Sanpetch Kunakorn
• Toon - Alie Blackcobra

Fans enjoyed close interactions with the presenters through exclusive on-site activities, along with access to special event-only promotions curated especially for the launch.

Cathy Doll extends sincere appreciation to all attendees, partners, and fans for making this event a memorable success. The brand remains committed to delivering beauty experiences that are innovative, inclusive, and engaging.

On 31 March, 2025 – BROWIT by Nongchat, the cosmetics brand founded by leading Thai makeup artist Nongchat Chatchai Peangapichart, once again captured public attention with a striking makeover campaign that transformed a viral internet sensation into a beauty icon.

The star of the campaign is “Nong Meen,” a young street sweeper whose graceful appearance caught the attention of a foreign photographer and quickly went viral on TikTok. Overnight she became a social media phenomenon.

In this special project, Nongchat created three transformative looks for Nong Meen, drawing inspiration from iconic Thai actress “Mamie Napakpapha” and her memorable roles in films such as Mae Bia and Art of the Devil. Each look highlighted Nong Meen’s natural charm while enhancing her distinctive and edgy appeal using BROWIT productsfocusing on bold brows, captivating eyes, and defined facial structure.

The makeover session generated strong engagement, receiving overwhelming praise from fans and followers across platforms. It has since become a standout moment in both the beauty and social media communities.

This campaign reaffirms BROWIT’s commitment to empowering individuals by celebrating confidence and beauty in all formstrue to the brand’s philosophy: “Beautiful in Your Own Way.”

From 10 April 2025 to 31 May 2025, Cathy Doll participated in the “Iconsiam Thaiconic Songkran Celebration 2025”, a world-class Songkran festival held at Iconsiam that attracted both Thai visitors and international tourists. During the main Songkran celebration period from 10 to 16 April 2025, Cathy Doll enhanced the attendee experience by presenting a selection of its popular products at a stylish booth, along with special services at the Touch Up point located at River Park, G Floor (Bodhi Tree Courtyard side). As many participants enjoyed water activities during the festival, the touch-up service became particularly popular among visitors who wished to refresh their makeup quickly and maintain their confidence while continuing to enjoy shopping and various activities throughout the day. In addition, Cathy Doll offered a range of best-selling products, particularly its well-known sunscreen items and other beauty items, at special promotional prices from 10 April 2025 to 31 May 2025, allowing customers to prepare for the summer season with exclusive offers.

Cathy Doll joined the celebration of Thailand’s iconic water festival while continuing to promote Thai cultural heritage at the Amazing Bangkok Songkran Parade 2025, featuring the spectacular Wet Parade. The event blended traditional Thai elements with vibrant modern energy through the collaboration of public and private sectors, including the Bangkok Metropolitan Council and the Bang Rak District Office.

The Cathy Doll parade brought excitement to the festivities with the appearance of renowned influencer Nutt Nisamanee Lertvorapong, along with the Cathy Doll Pretty Boys, who came together to spread joyful Songkran spririts. Attendees were treated to an engaging atmosphere filled with fun, freshness, and popular cosmetic items from Cathy Doll, adding extra vibrancy to the celebration.

The event took place on Monday, 14 April 2025, from 1:00 p.m. to 9:00 p.m., at the forecourt of Bangkok Bank Head Office, Silom Soi 3, drawing enthusiastic participation from the public and visitors alike.

On 6 May 2025, BOYA organized the BOYA x Miss Grand Thailand 2025 promotional activity featuring Jan - Nartthinee Thanatpornpinyo, who participated in a live-streaming session via TikTok (@jan_thinyy). The activity aimed to increase brand awareness and stimulate sales of the BOYA Melatonin Sweet Dream Cleansing Scrub.

On 7 May 2025, BOYA continued its collaboration with Miss Grand Thailand 2025 through a live streaming activity featuring Gotchabell Sarunrat Puagpipat, broadcast via TikTok (@gotchabell). The activity was organized to further promote brand recognition and encourage product sales of the BOYA Melatonin Sweet Dream Cleansing Scrub.

On 9 May 2025, the Company organized the Summer Glow Fest BBXEB with Anda activity, featuring Anda - Anunta Teavirat. The event invited participants to join a live-streaming session and offered an opportunity for 30 selected participants to attend exclusive activities at EightEight Studio, Rama 9.

The event aimed to enhance product awareness and stimulate sales for Baby Bright body care products, including: Baby Bright Body Cleanser, Baby Bright Body Lotion, Baby Bright Shower Scrub, Baby Bright Peeling Gel, Baby Bright Sun Cooling Body Lotion SPF50 PA+++, Baby Bright Vegan Glow Sun Spray SPF50+ PA++++, Baby Bright Aloe Ice and Vit C Soothing Gel, and Baby Bright Body Sleeping Mask.

ACCA Supports “Miss Universe Saraburi,” Reinforcing Its Image as a Confident Skincare Leader

ACCA by Dr. DSP, a skincare brand specially developed for acne-prone and sensitive skin, supported the “Miss Universe Saraburi” pageant, an important platform for selecting Saraburi’s representative to advance to the national stage. The event took place from 3–10 May 2025.

As part of its participation, ACCA provided skincare products to the contestants while encouraging women to care for their skin and build confidence in their own unique way.

“ACCA believes that true beauty begins with healthy, confident skin. We are proud to be part of Miss Universe Saraburi and to support every contestant in preparing their skin as they take steps toward their dreams,” the brand stated.

In addition, ACCA hosted a special booth at the event, offering personalized skincare consultations along with exclusive activities and promotions for attendees. Through this initiative, ACCA aims to deliver a distinctive skincare experience and further strengthen its connection with consumers.

On Sunday, 18 May 2025, Cathy Doll brought excitement to the heart of Siam Square with the event “Cathy Doll Sunday One Day: Dare the Sun, Dare Your Luck.” The brand set up a vibrant activity zone in the center of Siam Square, inviting participants to experience fun, beauty, and sunshine in one day.

The event introduced Cathy Doll’s latest launch, #CathyDollSunday Lip Oil SPF50+ PA++++, a sun-protecting lip oil designed for outdoor use. Adding to the excitement, Cathy Doll’s promotional team paraded through Siam Square, inviting passersby to try the new lip oil.

Participants also had the opportunity to test their luck and win prizes through the “Lucky Random Pouch: LingOrm Edition” activity, with the ultimate prize being a Golden Ticket granting exclusive access to the Cathy Doll x LingOrm event.

The event received an enthusiastic response, with a large number of visitors showing interest in and trying Cathy Doll’s new sun-protecting lip oil, creating a lively and energetic atmosphere throughout the day.

On 23 May 2025, SKYNLAB organized the “SKYNLAB x EVEANDBOY: Illuminate Your Smile” Live with Billkin event, featuring Billkin – Putthipong Assaratanakul. The event created a memorable and joyful atmosphere for fans and attendees who joined the activity.

SKYNLAB would like to express its sincere appreciation to everyone who participated and helped create these memorable moments. The brand is grateful for the continued support and encouragement from its customers and supporters. SKYNLAB looks forward to creating more engaging activities in the future and invites everyone to stay connected for upcoming updates through Skynlab_Official.

On 25 May 2025, the Company participated in the charity walk–run event “Yellow Ribbon Thailand Presents: Corrections Run for Relife,” organized by the Department of Corrections under the concept “Corrections Rehabilitate, Thai Society Gives Opportunities.” The event aimed to promote positive social reintegration by providing opportunities and support for inmates and former inmates.

During the event, BOYA distributed Boya Deodorant Body Cleanser under the concept #OdorControlSweatDefense, allowing participants to experience a refreshing and confident feeling after exercise.

In addition, Baby Bright provided Baby Bright Rejulight Sun Glow SPF50+ PA+++, known as the “Mirror Skin Sunscreen,” to runners and participants to help protect and care for their skin while exposed to sunlight throughout the running route.

Furthermore, Cathy Doll joined the event by offering gifts and encouragement to all runners. The Cathy Doll team expressed appreciation for the dedication and positive energy demonstrated by every participant and thanked all visitors who participated in the activities at the brand’s booth. Cathy Doll remains committed to supporting meaningful social initiatives and community activities in the future.

On 28 May 2025, Baby Bright, a leading skincare brand under Karmarts Public Company Limited, officially launched its latest innovation, Baby Bright Oligiup 3D Lifting Full Face Net Gel Mask, at an exclusive event held at Fashion Hall, 1st Floor, Siam Paragon.

Inspired by the advanced lifting technology of Oligio, a globally renowned aesthetic treatment device from Korea, this new sheet mask brings the experience of professional skin firming to everyday skincare. The mask features 3D net gel technology designed to deliver lifting, firming, and rejuvenating effects with spa-like results at home. The event opened with a welcome address by Mr. Pongwiwat Theekhakhirikul, Deputy Managing Director of Marketing Communication and Creative at Karmart, who emphasized Baby Bright’s dedication to developing accessible innovations and strengthening its leadership in the mask category, with over 30 million units sold to date.

Ms. Rungnapa Jitchanthuak, Marketing Manager of Wontech Asia (the official distributor of Oligio devices in Thailand), also spoke at the event, highlighting a shared vision of advancing beauty innovations through science and technology.

Adding star power to the event was Taew – Natapohn Tameeruks, Baby Bright’s brand presenter, joined by Dr. Nilobol Chareonwut, a dermatologist from The Demis Clinic, who shared insights on modern beauty trends and anti-aging skincare. Baby Bright expresses its appreciation to all attendees for joining this special occasion and for their continued support in delivering skincare solutions that combine nature, innovation, and beauty.

From 31 May 2025 to 1 June 2025, Cathy Doll participated in the ZAAP ON SALE event at Paragon Hall, 5th Floor, Siam Paragon (Booth 092–093), offering a wide range of beauty products at special promotional prices.

During the event, Cathy Doll presented a selection of its popular skincare and makeup products, allowing consumers to explore and purchase a variety of beauty items at attractive prices. The activity helped strengthen brand visibility while providing shoppers with an engaging beauty shopping experience.

In 2025, BOYA Professional Care served as an official sponsor of the Miss Grand Thailand 2025 pageant, acting as a main sponsor to promote its products and further strengthen the brand’s image. The collaboration aimed to enhance brand recognition while connecting with a broader consumer audience through the nationally recognized beauty pageant platform.

The “Cathy Doll x Watsons – Aqua Fun with Keng-Namping” event concluded as a memorable one-day experience filled with fun and excitement. Held on Saturday, 14 June 2025, at Columbia Pictures Aquaverse, Pattaya, Chonburi, the event brought together two popular stars, Keng – Harit Buayoi and Namping – Napatsakorn Pingmuang, for a day of engaging activities.

A total of 30 selected participants joined the exclusive trip, taking part in various activities and choosing to support either #TEAMKENG or #TEAMNAMPING as they competed in friendly games to win special prizes from the two stars. The event was conducted in a relaxed and friendly atmosphere, creating smiles, laughter, and memorable moments throughout the day.

This collaboration between Cathy Doll and Watsons further highlighted the brand’s commitment to creating meaningful and engaging experiences for consumers, combining beauty, entertainment, and connection in an enjoyable setting.

On 20 June 2025, BOYA participated in the Watsons Pride Happening 2025 event held at Siam Square Soi 5. The event featured Yoshi – Rinrada Thurapan, a presenter for the BOYA brand, who appeared alongside the brand’s new product, Trans Body Cleansing Milk, under the concept “Soothing Milk Bath.”

During the event, Yoshi showcased her radiant look on the Pride Runway, highlighting the product while celebrating diversity and self-expression in a vibrant and inclusive atmosphere.

On 20 June 2025, HAIR IT, a hair care brand, participated in the Watsons Pride Happening 2025 event at Siam Square Soi 5, joining the celebration of diversity and individuality.

One of the highlights of the event was the vibrant Pride Runway, which took place in an energetic and festive atmosphere filled with creativity, excitement, and expressions of diversity. HAIR IT was represented by Saypan – Jiraporn Buranapong, Sunny – Wannarat Wattadalimma, and Toptap – Jirakit Kuariyakul, who joined the event to create a lively and engaging experience for attendees.

The brand also organized a special activity booth and distributed HAIR IT products to participants, encouraging interaction and leaving a positive impression throughout the event. HAIR IT’s participation reflected the brand’s commitment to supporting diversity, equality, and self-expression, celebrating the uniqueness of every individual.

HAIR IT expresses its appreciation to Watsons for the opportunity to participate in this meaningful event and to share positive energy with the community through this activity.

Delivering truly exclusive up-close moments with Faye – Peraya Malisorn, the event offered an experience unlike any previously encountered by fans.

On 21 June 2025, ACCA by Dr. DSP, in collaboration with Watsons, hosted the special event “ACCA x Watsons: Faye Exclusive Fan Meet” at Coal Bake & Grill, creating an intimate and memorable experience for fans to connect with Faye Peraya in a warm and friendly atmosphere.

The event was divided into two key highlights. The first was the Top Spender Workshop, where 15 selected participants joined Faye Peraya in a flower-arranging workshop. Participants also captured exclusive Polaroid photos as keepsakes, enjoying a cozy setting filled with smiles and laughter.

The excitement continued with the Lucky Draw Video Call, giving 10 additional participants the opportunity to share a one-on-one video call with Faye. These personal interactions created memorable experiences for all participants.

The event also featured an interview session with ACCA’s brand executives, who shared insights into the concept behind the campaign and the brand’s commitment to developing skincare products that meet both quality standards and the modern lifestyle needs of today’s consumers.

The “ACCA x Watsons: Faye Exclusive Fan Meet” not only delivered memorable experiences to fans but also reinforced ACCA’s brand image as a high-quality skincare brand dedicated to providing experiences beyond skincare.

Cosmoprof CBE ASEAN Bangkok 2025, the premier beauty and cosmetics trade event in Southeast Asia, concluded with resounding success at the Queen Sirikit National Convention Center from 25 to 27 June 2025.

This year’s event welcomed industry leaders, innovators, and beauty enthusiasts from across the globe for three days of trendsetting showcases, business networking, and market-defining insights. The exhibition was further elevated by the presence of distinguished personalities, including Nongchat – Chatchai Peangapichart, Saipan – Jiraporn Buranapong, Dr. Tao – Pongsakorn Jumwong, Dr. Joe – Dissapong Panithaporn, Eyeta – Sornsawan Heckmann, and Aon – Somrutai Rattanawaraha, whose attendance energized the atmosphere and drew widespread attention throughout the venue.

Karmarts Public Company Limited was honored to be part of this influential gathering, reaffirming its commitment to delivering innovative beauty solutions and showcasing its growing global presence through strategic product offerings and partnerships.

With this year’s event setting new benchmarks in engagement and impact, the countdown has already begun for Cosmoprof CBE ASEAN 2026, promising an even more dynamic and engaging experience for all participants.

From 1 to 31 July 2025, HAIR IT, a hair care brand, collaborated with the Korean-style hair salon Unnie’s Room to launch a special campaign aimed at providing a comprehensive hair care experience throughout the month.

The campaign was organized under the slogan “The Best Care Your Hair Deserves,” reinforcing the concept of attentive and high-quality hair care at every step. Customers who received services at Unnie’s Room during the campaign period were offered complimentary HAIR IT products along with a special hair treatment designed to restore damaged or chemically treated hair, helping improve softness, overall hair health, and natural shine.

This collaboration reflects the shared vision of both brands in emphasizing quality, attentive care, and experiences that align with the lifestyles of modern consumers. It also reinforces HAIR IT’s brand positioning as a hair care brand that truly understands effective hair care solutions.

On 1 July 2025, SKYNLAB organized the “SKYNLAB x Tops: Exclusive Moment with Faye” event at Central Westgate, creating a memorable and engaging experience for attendees.

The event featured Faye – Peraya Malisorn, who met and interacted closely with fans in a warm and friendly atmosphere. Participants enjoyed a variety of special activities and had the opportunity to receive premium gifts from SKYNLAB, which received a positive response from attendees.

SKYNLAB expresses its sincere appreciation for the continued support from customers and participants and looks forward to creating more memorable experiences in the future.

Cathy Doll invited guests to create memorable experiences with Lingling – Sirilak Kwong and Orm – Kornnaphat Sethratanapong in an atmosphere of romance and elegance at the “Cathy Doll: The Heart of Memories with Ling-Orm” event. The exclusive experience took place on Sunday, 6 July 2025, aboard the Okura Cruise, offering scenic views along the Chao Phraya River.

The event welcomed 40 selected participants who enjoyed a series of exclusive activities and an exquisite Japanese kaiseki-style fine dining experience, thoughtfully curated to deliver a premium experience. Throughout the evening, the atmosphere was filled with smiles and memorable interactions between the artists and attendees.

Cathy Doll hopes that this special occasion will remain a meaningful memory for all participants, reflecting the brand’s commitment to creating experiences that go beyond beauty.

On 7 August 2025, Cathy Doll organized an exclusive workshop for 77 contestants of Miss Universe Thailand 2025 (MUT 2025), providing insights on skincare preparation and sun protection to help contestants maintain healthy and confident skin under strong sunlight.

During the workshop, Gap – Pongwiwat Theekhakhirikul, an executive of Karmarts Public Company Limited, shared knowledge about Cathy Doll’s range of sunscreen products and effective skincare techniques suitable for daily use.

The highlight of the activity was the “MUT x Cathy Doll Sun Serum Challenge,” which allowed contestants to showcase their creativity and presentation skills in promoting the product. The winner, representing Tak Province, received a cash prize of Baht 10,000 for her creativity, confidence, and presentation abilities.

On 9 August 2025, Cathy Doll, in collaboration with EVEANDBOY, organized a launch event for its latest product, Cathy Doll Invisiblur Sun Matte SPF50+ PA++++, at the EVEANDBOY Activity Booth, The Underground Siam Square One (LG Floor – Flagship Store).

The event attracted a large number of fans of both Cathy Doll and EVEANDBOY and featured various special activities and promotional offers. A key highlight of the event was the appearance of Yaya – Urassaya Sperbund, a presenter for Cathy Doll, who interacted with fans in a warm and friendly atmosphere, creating excitement and memorable moments throughout the event.

On 20 August 2025, during the Miss Universe Thailand 2025 Preliminary Swimsuit Round, Cathy Doll organized a brand tie-in activity and presented the special award, “Miss Spark of Effort.”

The award was presented to Tangkwa – Aphirata Puttachai, Miss Universe Sa Kaeo 2025, in recognition of her dedication, determination, and perseverance throughout the competition journey. The “Miss Spark of Effort” award reflects Cathy Doll’s belief in the power of individuality and the beauty that comes from effort and determination.

Through this recognition, Cathy Doll aims to celebrate contestants who demonstrate resilience and commitment while inspiring others to pursue their goals with confidence and determination.

On 21 August 2025, SKYNLAB organized the “SKYNLAB x BIG C: Love at First Smile with Billkin & PP” event at Big C Ratchadaphisek, which concluded successfully with an enthusiastic response from fans.

The event featured two well-known artists, Billkin – Putthipong Assaratanakul and PP – Krit Amnuaydechkorn, who met and interacted closely with fans in a warm and lively atmosphere. The event generated positive energy and enjoyable moments, creating memorable experiences for all participants.

SKYNLAB expresses its sincere appreciation to all fans and participants for their continued support and for being part of this special occasion. The brand looks forward to creating more memorable experiences in the future.

On 28 August 2025, HAIR IT, a hair care brand led by Saypan – Jiraporn Buranapong, participated in the Watsons 29th Anniversary celebration held at ICONSIAM. The event brought together business partners, celebrities, and well-known artists to create a vibrant and festive atmosphere.

The celebration reflected Watsons’ long-standing role as a trusted leader in health and beauty retail while reaffirming its commitment to developing brands and enhancing consumer experiences that align with modern lifestyles.

In addition, the event featured CSR activities in collaboration with the Association for the Promotion of the Status of Women, raising funds to support women and children. This initiative highlighted the importance of sustainable growth while contributing value to society.

The 29th anniversary celebration also reaffirmed the strong relationship between Watsons, its customers, and its business partners, who continue to grow together.

HAIR IT expresses its appreciation to Watsons for the opportunity to participate in this special celebration.

On 31 August 2025, Cathy Doll, in collaboration with WATSONS, organized the exclusive event “CATHY DOLL x WATSONS First Grand Opening with Faye” to introduce Faye – Peraya Malisorn as the brand’s new presenter. The event was held at Osca & Blanco Bar and Restaurant, located along the Chao Phraya River with views of ICONSIAM.

The event created a special evening for 25 top-spending customers, who were invited to participate in an exclusive dinner and engage in close interactions with the presenter. Activities included one-on-one photo sessions, exclusive fan talk sessions, and various memorable moments that brought enjoyment to all participants.

The warm and friendly atmosphere throughout the evening contributed to the successful introduction of the brand’s new presenter while strengthening relationships with loyal customers and supporters of Cathy Doll.

On 31 August 2025, HAIR IT by Saypan, a hair care brand led by Saypan – Jiraporn Buranapong, participated in the grand opening of BEAUTRIUM’s Mega Bangna branch.

The event was held in a vibrant and celebratory atmosphere and attracted a large number of attendees. During the event, HAIR IT showcased its popular hair care products while organizing promotional activities, including product giveaways and special opening promotions, allowing customers to experience quality hair care products at attractive prices.

This participation reflected the strong collaboration between HAIR IT and BEAUTRIUM in delivering beauty experiences that align with modern consumer lifestyles, while reinforcing the brand’s image as a specialist in hair care products.

On 13 September 2025, BOYA organized the “BOYA Secret Moments with Lookkaew” event at Take a Breath – Cafe & Eatery.

The event featured Lookkaew – Kamollak Sangsubsin, who joined fans in a friendly and engaging gathering. Despite the rainy weather, the event was filled with smiles, laughter, and warm interactions between the artist and attendees, creating memorable moments for all participants.

On 19 September 2025, Cathy Doll collaborated with BEAUTRIUM to organize the “CATHY DOLL x BEAUTRIUM Presents Yaya” event at Activity Booth A02, BEAUTRIUM Mega Bangna, 1st Floor.

The event featured Yaya – Urassaya Sperbund, a presenter for Cathy Doll, who met and interacted closely with fans in a warm and friendly atmosphere. The event was filled with excitement and smiles, creating memorable moments for attendees.

A key highlight of the event was the introduction of Cathy Doll Invisiblur Sun Matte SPF50+ PA++++, the brand’s latest sunscreen product. During the event, Yaya shared her experience with the product, highlighting its ability to create a smooth, matte finish without leaving white residue.

In addition, Cathy Doll offered special promotional discounts on a range of its popular sunscreen products. Ten selected participants were invited to join a special photo session with Yaya and receive exclusive gifts, creating an enjoyable and memorable experience for attendees.

On 21 September 2025, Baby Bright organized the “Baby Bright Celebration of Love with Enjoy June” event at Dusit Thani Bangkok to introduce its new presenters.

The event featured Enjoy – Thidarut Pruethong and June – Nannirin Varokornwatcharakool, who joined fans in a warm and welcoming atmosphere. The event created memorable moments shared between the presenters and their supporters.

Baby Bright expresses its sincere appreciation to all supporters and participants for their continued support.

In 2025, Cathy Doll, a brand under Karmarts Public Company Limited, received two prestigious awards at the SUDSAPDA Beauty Awards 2025. The award-winning products included Cathy Doll Invisiblur Sun Matte SPF50+ PA++++ and Cathy Doll Hydrofill Transform Mask. These recognitions reflect the brand’s commitment to delivering innovative and high-quality beauty products while strengthening its position in the beauty industry.

In 2025, CATHY DOLL, a brand under Karmarts Public Company Limited, received two prestigious awards in the PRAEW ICONIC BEAUTY 2025: Facial Care category, organized by Praew Magazine. These recognitions highlight the brand’s commitment to delivering innovative and effective skincare solutions. The award-winning products include:

• Cathy Doll Tox and Fill Melatonin Serum 9X Peptides, which received the ICONIC MELATONIN SERUM FOR REVITALIZE BRIGHTEN SKIN award. The product features a powerful combination of melatonin and 9X peptides, designed to deeply nourish the skin and help restore a brighter, more radiant complexion.
• Cathy Doll Ultra Light Sun Mist SPF50+ PA++++, which received the ICONIC HIGH PROTECTION WATER RESISTANT SUNSCREEN SPRAY award. This fine-mist sunscreen spray provides high-level sun protection while offering a lightweight texture. The product also features water-resistant technology, helping protect the skin from water and sweat while allowing convenient reapplication over makeup without leaving residue.

These awards reaffirm CATHY DOLL’s dedication to developing high-quality beauty products that meet the needs of modern consumers.

On 3 October 2025, Baby Bright participated in the Gourmet Market Beauty Parlour event, held under the concept “A Complete Journey of Self-Care & Beauty – Beauty Parlour” at M Grand Hall, The Mall Lifestore Bangkapi, G Floor.

During the event, attendees had the opportunity to meet Taew – Natapohn Tameeruks, a presenter for Baby Bright, who shared skincare tips and participated in special activities with fans. Ten selected participants were invited to join an exclusive photo session with the presenter.

Baby Bright expresses its sincere appreciation to all participants and supporters for their continued support.

On 9 October 2025, SKYNLAB, a premium oral care brand, collaborated with TOPS to organize the special activity “SKYNLAB x TOPS: Capture Your Smile with Billkin” at Central Pinklao.

The event featured Billkin – Putthipong Assaratanakul, a presenter for SKYNLAB, who joined fans to create memorable moments in a lively and cheerful atmosphere. Participants had the opportunity to engage in activities and capture memorable moments with the presenter, creating positive experiences throughout the event.

This activity reflected SKYNLAB’s commitment to promoting comprehensive oral care and enhancing consumer engagement through meaningful brand experiences. SKYNLAB expresses its sincere appreciation to Billkin and all participants for their continued support and for being part of this memorable event.

In 2025, Baby Bright participated in the EVEANDBOY Beauty Beach Club Patong Phuket, a large-scale beauty event held at Patong Beach, Phuket. The event marked the introduction of Thailand’s first beauty beach club concept, bringing together a wide range of popular beauty products and activities in a vibrant seaside atmosphere.

During the event, Baby Bright showcased its products, including Baby Bright Rejulight Sun Glow, a serum-textured sunscreen designed to provide sun protection while enhancing a natural, glowing complexion. The activity attracted significant interest from attendees and tourists, creating an engaging beauty experience along the beach.

This participation helped strengthen brand visibility while connecting with consumers in a dynamic lifestyle setting.

On 14 October 2025, BOYA collaborated with TOPS to organize the “BOYA x TOPS: Ours Blooming with Lookkaew” event at Central Pinklao, G Floor.

The event featured Lookkaew – Kamollak Sangsubsin, who joined fans in a lively activity session. Participants had the opportunity to take photographs with the artist through Lucky Draw and Fast Track activities, creating memorable moments and strong engagement with fans.

BOYA expresses its sincere appreciation to all participants and supporters who joined the activity and contributed to the warm and enthusiastic atmosphere throughout the event.

On 17 October 2025, HAIR IT, a hair care brand, organized a special activity in collaboration with 7-Eleven to introduce the Hya Keratin Intensive Hair Treatment, now available at 7-Eleven stores nationwide. The event was held at Centara Life Government Complex Hotel and Convention Centre, Chaeng Watthana.

During the event, HAIR IT set up an activity booth to engage with 7-Eleven employees, creating an enjoyable atmosphere through interactive activities and prize giveaways. The event was attended by SP Saypan – Jiraporn Buranapong, who joined the activity and contributed to a lively and friendly environment.

The brand also introduced Hya Keratin Intensive Hair Treatment (12 g), an intensive hair treatment formulated to restore dry and damaged hair, helping improve softness, smoothness, and overall hair health. The product is currently available at 7-Eleven stores nationwide.

HAIR IT expresses its appreciation to the management team of 7-Eleven for their trust and support in bringing HAIR IT products to consumers. This collaboration represents another important milestone in expanding the brand’s distribution channels and reinforcing its commitment to delivering high-quality hair care products to a wider consumer base.

On 25–26 October 2025, SKYNLAB, a premium oral care brand, participated in BITKUB SUMMIT 2025 by hosting a booth at the Queen Sirikit National Convention Center, G Floor, Hall 3–4.

During the event, SKYNLAB introduced its premium oral care products, allowing attendees to experience, test, and purchase products at special promotional prices. The booth was presented within a dynamic environment that reflected innovation and future lifestyle concepts, attracting significant interest from participants.

In addition, attendees received exclusive privileges and premium souvenirs from SKYNLAB at the registration point, which gained strong attention from visitors. Throughout the event, SKYNLAB created engaging interactions and memorable brand experiences for participants.

Cathy Doll officially unveiled the Cathy Doll x Maeng Collection at an exclusive launch event held on Wednesday, 29 October 2025, at The Crystal Box, Gaysorn Tower – Gaysorn Urban Resort. The event marked a significant collaboration between Thai beauty brand Cathy Doll and renowned Korean makeup artist Maeng, known for his work with internationally acclaimed artists.

The collection captivated attendees with its refined aesthetics and innovative formulations. A key highlight of the event was a live makeup demonstration by Maeng – Lee Myung Sun, who shared professional techniques on stage. The demonstration featured Thai actress Janis – Janistar Phomphadungcheep as the model, showcasing a flawless, Korean-inspired complexion that drew strong interest from guests.

The launch event was well attended by leading influencers and beauty enthusiasts, reflecting strong market interest in the collection. The positive response reaffirmed the Cathy Doll x Maeng Collection as a highly anticipated collaboration, combining professional artistry with contemporary beauty trends.

On 31 July 2025, KARMART organized the “Denied Love Final EP: Will You Marry Me?” event at Siam Pavalai Cinema, 6th Floor, Siam Paragon. The event celebrated the final episode of the series and created memorable moments for attendees.

The event featured Enjoy – Thidarut Pruethong and June – Nannirin Varokornwatcharakool, who joined fans in a lively and engaging atmosphere. Participants also had the opportunity to take part in various activities organized by KARMART, contributing to an enjoyable experience throughout the event.

KARMART expresses its sincere appreciation to all participants and supporters for their continued support.

PostToday Interview with Gap – Pongwiwat Theekhakhirikul and Launch of “CC Body Sun Primer SPF50+ PA++++”

On 20 November 2025, Gap – Pongwiwat Theekhakhirikul, an executive of Karmarts Public Company Limited, gave an interview with PostToday while introducing the brand’s latest body sunscreen innovation, Cathy Doll CC Body Sun Primer SPF50+ PA++++.

The product combines the properties of CC cream and primer technology to enhance skin appearance while providing high-level sun protection. The launch reflects the growing global demand for T-Beauty, which emphasizes healthy, radiant skin.

During the interview, Pongwiwat shared the Company’s strategic vision and growth direction, highlighting KARMART’s ambition to achieve a Baht 10 billion revenue target while positioning Thai beauty brands for expansion and recognition in the global beauty market.

On 28 November 2025, Baby Bright participated in the BEAUTRIUM 14th Anniversary: Beauty for All celebration held at the BEAUTRIUM Siam Square Flagship Store.

During the event, attendees had the opportunity to meet Taew – Natapohn Tameeruks, a presenter for Baby Bright, who joined the celebration and interacted with fans in a lively and welcoming atmosphere. The event highlighted the concept of inclusive beauty while strengthening engagement between the brand and consumers.

Baby Bright expresses its appreciation to BEAUTRIUM for the opportunity to participate in this special celebration.

On 28 May 2025, BEAUTILOX participated in the “BEAUTRIUM 14th Anniversary – Beauty for All” celebration held at Siam Square to commemorate BEAUTRIUM’s 14th anniversary as a leading beauty retailer promoting inclusivity and accessibility in beauty.

The event was filled with vibrant activities and inspiring moments that reflected the concept of “Beauty for All.” During the celebration, Cher-aim – Chayathanus Saradatta, Miss Grand Thailand 2025, joined the fashion show as a representative of the BEAUTILOX brand, adding excitement and vibrancy to the event.

BEAUTILOX extends its congratulations to BEAUTRIUM on this important milestone and wishes the Company continued success, strong growth, and a continued role as a beloved beauty destination for consumers in the years to come.

On 28 November 2025, HAIR IT, a hair care brand, participated in the BEAUTRIUM 14th Anniversary celebration held under the concept “Beauty for All” at Siam Square.

The event was held in a vibrant and festive atmosphere, featuring colorful stage productions, entertainment activities, concerts, and fashion shows. Numerous celebrities, artists, and influencers joined the celebration, creating an engaging and memorable experience for attendees.

During the event, Saypan – Jiraporn Buranapong, founder of the HAIR IT brand, represented the brand by participating in the opening fashion show alongside celebrities and artists. Her participation highlighted HAIR IT’s brand image, which integrates beauty, fashion, and lifestyle.

HAIR IT’s participation reaffirmed the brand’s commitment to promoting diversity, equality, and accessible beauty for everyone, aligning with BEAUTRIUM’s “Beauty for All” concept. The brand also extends its congratulations to BEAUTRIUM on its 14th anniversary and expresses appreciation to all parties involved in organizing this successful event.

On 16 December 2025, BEAUTILOX participated in the EVEANDBOY 20th Anniversary celebration held at Siam Square, marking an important milestone for one of Thailand’s leading beauty retail destinations.

The event was held in a vibrant and inspiring atmosphere, celebrating two decades of EVEANDBOY’s success as a popular beauty retailer among consumers nationwide. The event was attended by notable guests, including Gotchabell – Sarunrat Puagpipat and Cher-aim – Chayathanus Saradatta, Miss Grand Thailand 2025, who helped create excitement and enhance the celebratory atmosphere.

BEAUTILOX expresses its appreciation to EVEANDBOY for the warm hospitality and continued partnership, while also extending its congratulations on this significant milestone and wishing the Company continued success in delivering outstanding beauty experiences to consumers.

On 6 December 2025, HAIR IT, a hair care brand, participated in the EVEANDBOY 20th Anniversary celebration held at Centerpoint Siam Square, commemorating two decades of success for one of Thailand’s leading multi-brand beauty retailers.

During the event, Saypan – Jiraporn Buranapong, founder of the HAIR IT brand, joined the runway fashion show alongside celebrities and well-known artists, creating memorable moments and attracting strong interest from attendees, particularly beauty enthusiasts and fashion fans.

This participation reflects the long-standing partnership between HAIR IT and EVEANDBOY as business partners that continue to grow together. It also reinforces HAIR IT’s brand image as a hair care brand that seamlessly connects beauty, fashion, and lifestyle.

HAIR IT expresses its appreciation to EVEANDBOY for the continued collaboration and extends its congratulations on the Company’s 20th anniversary milestone.

On 27 December 2025, Baby Bright and BOYA organized the “Shine Together in Magical Winter” event at The 66 Cottage.

The event featured presenters Anda – Anunta Teavirat and Lookkaew – Kamollak Sangsubsin, who joined fans in a warm and festive winter-themed atmosphere. The activity created memorable moments filled with smiles, happiness, and close interactions between the presenters and attendees.

Baby Bright and BOYA express their sincere appreciation to all supporters and participants for their continued support and for being part of this special year-end event. The brands look forward to creating more memorable experiences in future activities.

Cathy Doll Philippines proudly took part in the 7-Eleven Fun Run 2025, held on February 1–2, 2025, at Filinvest City Events Grounds, Alabang, Muntinlupa City.

The Cathy Doll PH booth received an overwhelming response from runners and event participants, who lined up to enjoy the brand’s beauty experiences while celebrating their fitness achievements. The booth became a lively highlight of the event, bringing together energy, confidence, and fun throughout the two-day run.

Cathy Doll PH congratulates all finishers and commends 7-Eleven Philippines for successfully organizing a dynamic and memorable event. The brand is honored to be part of an occasion that promotes an active lifestyle while creating joyful community moments.

Cathy Doll looks forward to future collaborations and continued engagement with runners and beauty enthusiasts alike.

#7ElevenFunRun2025 #CathyDollx7Eleven #SlayTheRunWithCathyDoll #UnboxingYourDoll #CathyDollPH

MANILA, Philippines – April 2025 Beauty got a whole lot cuter as Cathy Doll unveiled its newest “Bear Collection” in a BEAR-y fun and creative way during the “Bear-It Beautiful” experiential launch held at Bakebe PH. The event gathered top influencers, media friends, and dollies alike in an afternoon filled with charm, color, and cake-decorating flairtopped with the delightful presence of Alexa Ilacad, the newest face of Cathy Doll.

Hosted by beauty content creator Nikki Tiu, the event kicked off with a warm welcome from Lifestrong Marketing Inc. COO Ms. Margaret Lee, who teased the launch of the new collection with her signature wit and energy. “I know everyone will like it BEAR-y much!” she quipped, giving guests a hint of the cuteness and color that awaited them.

The spotlight then turned to Alexa Ilacad, Cathy Doll’s newest Gen Z ambassador and a breakout star of Liwanag sa Dilim, who graced the event with her presence and even serenaded attendees with a special live performance. Alexa’s energy brought life to the venue as she mingled with fans and influencers, later revealing the stars of the event: Shiny Bear and Big Bear Balmthe two fun and playful new additions to Cathy Doll’s lineup.

To bring the collection to life, guests were invited to a unique cake decorating activityperfectly aligned with the “Bear-It Beautiful” theme. Each cake became a canvas for creativity, decorated with bear-inspired toppers and pastel frosting. Alexa herself took part in choosing the Best Cake winner, sharing warm comments and encouragement with every guest.

The event closed with heartfelt remarks from Clarince David, Senior Brand Marketing of Lifestrong Marketing Inc., who thanked all the attendees for making the launch extra sweet. “Let’s spread the BEAR-y cute Bear Collection of Cathy Doll to all!” she said, as guests moved on to enjoy the experiential table where they got first dibs on trying out upcoming products of Cathy Doll.

The “Bear-It Beautiful” event perfectly captured the playful spirit of Cathy Dollempowering young beauty lovers to express themselves authentically, with a touch of creativity and a whole lot of cuteness.

#CathyDollPH #AlexaIlacad #CathyDollEvent2025

Popteen spotlights Thailand as a must-visit travel destination in its April issue, alongside its annual LJK (Last JK Year) special. The feature highlights travel, fashion, beauty, and lifestyle experiences that resonate with today’s youth culture.

Filmed in Bangkok, Thailand, the project follows Popteen models as they explore iconic locations, trendy spots, and popular beauty brands, showcasing Thailand’s vibrant appeal and growing popularity among young travelers.

The issue also includes a dedicated LJK special, featuring models’ glow-up stories and “before graduation” wish lists, while marking the graduation of Midi Models Ankoro and Hao-chan through a memorable Thailand trip and limousine celebration.

The Thailand & LJK special is available in the Popteen April issue and on Popteen Web, with free access and daily content updates.

Cathy Doll Philippines energized the running community with “Slay the Run with Cathy Doll,” a fun and fitness-driven event held on April 12, 2025, at the Cultural Center of the Philippines (CCP) Complex, Manila, starting in the early morning hours

The event encouraged participants to embrace an active lifestyle while expressing their personal style, reinforcing the idea that confidence, performance, and glowing skin go hand in hand. Runners gathered in their best activewear, bringing vibrant energy and enthusiasm to the course.

The activity was part of #LifeStrongLetsRunTogether: A Run for Save the Children, where participants’ passion and dedication helped make the event a resounding success. Cathy Doll PH extends its sincere appreciation to everyone who joined, ran, and contributed to creating an unforgettable experience filled with motivation, positivity, and community spirit.

Cathy Doll PH remains committed to supporting initiatives that promote wellness, empowerment, and social impact, while inspiring individuals to pursue their goals with confidence and style.

#CathyDollPH #GlowUpOnTheGo #SlayTheRunWithCathyDoll

Cathy Doll is pleased to announce the appointment of “Zeropuri (Midnight Princess)”, a popular creator unit with a combined social media following of over 6.23 million, as its new Japan brand ambassadors.

To commemorate the appointment, Cathy Doll will launch a special giveaway campaign, with further details to be announced via the brand’s official channels.

This collaboration is introduced under the theme “MAKEUP IS MAGIC by CATHYDOLL x Zeropuri”, conveying the belief that makeup has the power to transform confidence and self-expression. Even small changes through makeup can act as a catalyst for self-assurance, encouraging individuals to embrace their individuality.

Through this partnership, Cathy Doll aims to promote an inclusive message of beauty, empowering people to feel confident in their own skin. With its affordable yet high-performance products, the brand encourages consumers to explore new colors and styles they may not have previously considered, making makeup approachable and enjoyable for everyone.

Browit, a brand under Karmart, successfully participated in Jakarta X Beauty 2025, held from 3–5 July 2025, welcoming beauty enthusiasts and industry professionals to an energetic and immersive brand experience. Throughout the event, the Browit booth attracted strong interest from visitors eager to explore the brand’s latest cosmetic innovations and signature products.

One of the key highlights of Browit’s presence at the exhibition was the launch of several new cosmetic series, presented to an audience of professional makeup artists and beauty lovers. Visitors had the opportunity to experience the products firsthand, reinforcing Browit’s commitment to quality, performance, and contemporary beauty trends.

Browit extends its sincere appreciation to all visitors and partners who contributed to the success of its participation at Jakarta X Beauty 2025. The event served as an important platform for strengthening brand engagement and sharing inspiring beauty experiences with the broader community. Browit looks forward to future opportunities to connect with beauty enthusiasts.

#browitbynongchat #browitcosmetics #browitindonesia #browitatjxb

Reunrom successfully showcased the art of refined Thai living at ITB Asia 2025, held from 15–17 October 2025 at Sands Expo & Convention Centre, Marina Bay Sands, Singapore. Located at Booth No. C05, Reunrom welcomed international visitors to experience the harmony of Thai-inspired elegance and holistic wellness.

A key highlight of the showcase was the Reunrom Herbal Inhaler Workshop, an interactive experience that invited participants to create their own aromatic herbal inhalers. The workshop offered a hands-on introduction to Thai wellness traditions, emphasizing tranquility, sensory balance, and the brand’s dedication to refined craftsmanship.

Through its participation at ITB Asia 2025, Reunrom reinforced its commitment to sharing the essence of Thai wellness with a global audience, presenting Thailand’s cultural richness through thoughtfully designed aromatic products and immersive experiences.

#Reunrom #ITBAsia2025 #ThaiFragrance #ArtOfRefinement #SenseofThailand #AmazingThailand

On 28 October, Browit hosted an inspiring and glamorous makeup workshop in collaboration with Pretty Look Bandung. The workshop was further elevated by the presence of renowned Bandung-based makeup artist Adi Rustana, who shared professional techniques and insights, creating an engaging and educational beauty experience.

The workshop welcomed beauty enthusiasts and professionals alike, fostering a vibrant and interactive atmosphere that reflected Browit’s passion for creativity, connection, and contemporary beauty. Participants had the opportunity to learn, exchange ideas, and experience Browit products firsthand throughout the session.

Browit extends its sincere appreciation to Pretty Look Bandung for the warm hospitality and support. The brand looks forward to welcoming beauty lovers again at upcoming Browit workshops and continuing to share inspiring beauty experiences with its community.

#browitbynongcha #browitcosmetics #browitindonesia #adirustana #browitadirustanaprettylook

Browit, in collaboration with Jelita Cosmetics, successfully hosted an exclusive Gala Dinner with leading makeup artists from Yogyakarta at Tip Toe Cafe & Lounge, held on 7 November, 2025. The event brought together beauty professionals for an evening filled with inspiration, meaningful connections, and shared passion for the art of makeup.

The gathering featured an engaging session by renowned makeup artist Galih, who shared professional makeup tips and insights, creating memorable “glow-up” moments for attendees. The warm and lively atmosphere was marked by lively conversations, laughter, and a strong sense of community among beauty creators.

The event was proudly supported by Karmart through goodie bag sponsorship, contributing to the smooth execution and overall success of the evening.

Browit extends its sincere appreciation to all guests and partners who joined the celebration and helped make the gala dinner a memorable occasion. The brand looks forward to welcoming beauty enthusiasts and professionals again at future events.

#browitbynongcha #browitcosmetics #browitindonesia

Karmart successfully concluded its participation at Cosmoprof Asia Hong Kong 2025, held from 12–14 November 2025 at the Hong Kong Convention & Exhibition Centre (HKCEC). Throughout the exhibition, Karmart welcomed visitors and business partners from around the world at Booth 1E-G2-03, Hall 1E, showcasing its latest innovations and creative beauty solutions.

The event served as a valuable platform for Karmart to strengthen global connections, exchange industry insights, and present its cutting-edge product developments that reflect the brand’s commitment to quality, creativity, and excellence in beauty.

As the exhibition came to a close, Karmart expressed its appreciation to all visitors, partners, and stakeholders who contributed to another successful chapter at Cosmoprof Asia. The company looks forward to future collaborations and continued growth within the international beauty industry.

#karmart #karmarts #karmartglobal #cosmoprof #cosmoprof2025 #cosmoprofasiashow #uniquebeautysolution

Browit, in collaboration with Pretty Look, once again reaffirmed its commitment to the beauty community by supporting the International Makeup Look event organized by Adan Anapha. The event took place on 25 November 2025 at Harris Hotel & Convention – Festival CTLink, Bandung, bringing together beauty enthusiasts and professionals from across the region.

The event featured a series of sharing sessions, seminars, and charity activities, highlighting creativity, inspiration, and artistry beyond makeup techniques. A key highlight was the participation of four renowned Indonesian makeup artistsNaqyara, Ruden Sofian, and Nanda Meidywho shared professional insights and experiences, creating an engaging and educational atmosphere throughout the event.

Browit also welcomed attendees at its booth, offering the opportunity to experience and try the brand’s popular products firsthand. The brand extends its sincere appreciation to everyone who visited the booth and participated in the activities.

Through continued support of industry events, Browit remains dedicated to empowering makeup artists and beauty lovers alike, while fostering meaningful connections within the beauty community.

#browitbynongcha #browitcosmetics #browitindonesia