1. Makeup products continue to stir consumer interest, creating numerous opportunities for the Company to launch a wide variety of new products across multiple brands. This renewed demand has also enabled the expansion of customer segments and the introduction of innovative product concepts. In addition to the success of LIP IT, the Company further expanded its makeup portfolio in 2025. Along with Catchy Nesty, a new brand, the Company also introduced Get Skin by EYETA, a clean beauty skincare-infused makeup line. The Company remains committed to trendsetting by conducting thorough consumer research and continuously exploring new ingredients and innovations. These efforts aim to establish or align with market trends while catering to evolving consumer demands. At the same time, the Company ensures that each brand maintains its unique identity and product differentiation.
2. Skincare remains a highly competitive market, characterized by diverse consumer preferences and strong brand loyalty. The Company is committed to developing products that effectively meet a broad range of consumer needs while incorporating new innovations and unique ingredients to enhance product differentiation. This approach not only increases product value but also reinforces consumer confidence in both beauty and skin health. In 2025, the Company undertook a brand repositioning of its Cathy Doll and Baby Bright skincare lines to enhance brand image and credibility. The Company also expanded its portfolio with the introduction of Dr. Niks, a brand focusing on skin-nourishing masks, and ACCA by Dr. DSP, a cosmeceutical skincare brand.
3. Consumer products constitute a significant market segment known for its fierce competition and substantial consumer demand, given their indispensable role in daily life. This dynamic category prompts the emergence of new product brands annually, each aiming to secure market share. The Company offers items such as bath products, oral care essentials, hair care solutions, and dishwashing items in this sector, and focuses on implementation of strategies to build and retain the loyalty of existing customers while fostering continuous usage. The Company also strategically expands its market reach across both offline and online platforms to sustain its market presence and attract new clientele. New brands such as Hair It in the Hair Care category was also launched to diversify the Company’s product portfolio, with the brand’s fundamentals underscoring product quality and safety through rigorous testing and fostering consumer trust.
4. Dietary supplement market continues to exhibit strong consumer interest, driven by a growing focus on health and wellness. Shifting consumer behaviors have fueled demand for both internal and external health solutions, creating opportunities for new entrants aiming to introduce unique and differentiated products to meet evolving needs. The competitive landscape requires brands to establish clear product differentiation to maintain relevance and market share. Recognizing this trend, the Company has strengthened its competitive positioning in the supplement sector by offering a diverse range of products tailored to meet consumer demands. These include detox supplements, skincare-enhancing supplements, weight management formulas, and overall health supplements. The Company primarily markets its products through retail and online channels, ensuring accessibility and visibility. To expand its premium consumer segment, the Company has also introduced Dr. DSP, a premium supplement brand catering to health-conscious consumers seeking high-quality formulations.
5. Aromatherapy and spa products, which were once considered niche items, have gained significant popularity in recent years. Increasingly, consumers recognize the value of these products in promoting relaxation and relieving stress in daily life. While the market has historically been dominated by a few major players, a growing number of new brands are entering the space, driven by rising consumer demand. Modern consumers are shifting towards using these products at home or in the workplace rather than visiting spas, prompting brands to diversify and expand their offerings to meet these changing preferences. The Company has long been a distributor of aromatherapy products, with key offerings such as reed diffusers, essential oils, perfumes, and natural skincare products like shampoos, body washes, and lotions. These products are primarily sold through standalone stores marketed under the 'Reunrom' brand, as well as Karmart stores and leading department stores like ICONSIAM and Siam Paragon. Additionally, Reunrom products are available on online marketplaces and dedicated e-commerce platforms, enhancing accessibility to target consumers.

1. Out-of-Home Promotion: As consumers gradually return to normal lifestyles, the Company has expanded its use of Out-of-Home media compared to the previous year, providing greater opportunities to enhance brand visibility and awareness.
2. Digital and Social Media Engagement: The Company has placed greater emphasis on online media, particularly social media platforms, by leveraging beauty bloggers, influencers, and real users to promote its products. Consumer purchasing decisions are increasingly influenced by experts and individuals with direct product experience. In addition, the Company focuses on product reviews in the form of text, images, and videos to effectively communicate product features and purposes, ensuring better consumer understanding.
3. Interactive Online Campaigns: Increase engagement through live streaming, affiliate marketing, and other interactive initiatives, enabling consumers to better understand products, attract attention, drive purchases, and develop new customer segments and followers.
4. E-Commerce Live and Influencer Marketing: Leverage live streaming and product videos on e-commerce platforms such as TikTok, Shopee, and Lazada, collaborating with KOLs and sales representatives, with products fulfilled directly by Karmarts Public Company Limited, ensuring a seamless and efficient customer experience.

Recognizing that the rapid evolution of new media formats has transformed modern consumer behavior and increased access to marketing content, the Company places strong emphasis on staying ahead of trends through creative and sustainable approaches in order to effectively reach its target consumers.