HAIR IT Activates High-Impact Brand Campaign in Siam Square

HAIR IT, the trending haircare line under Karmart’s brand portfolio, launched a vibrant street activation campaign at Siam Square, one of Bangkok’s most iconic shopping districts. The event featured large-scale product sampling, live brand engagement, and influencer-led promotions, drawing a high level of consumer attention.

Themed under #HairItTransforms, the campaign invited passersby to instantly receive free samples from the HAIR IT range by simply following the brand’s official channels. Featured giveaway items included:

• Hya Keratin Intensive Hair Treatment (12g)
• Silky Plus Recovery Hair Treatment (12g)
• Silky Plus Leave-In Conditioner & Hair Sleeping Mask (7g)

The activation forms part of HAIR IT’s strategic partnership with Watsons Thailand, supporting the ongoing “Second Item for 1 Baht” in-store promotion. This initiative reflects Karmart’s continued commitment to building strong consumer brand affinity through high-visibility experiential marketing.